Exploring the Craft and Collection of Aubero
Within the Aubero showroom, founder Julian Louie showcases objects of personal significance that embody the brand’s ethos. Ceramic bowls crafted by his grandfather hold sea glass collected by his mother, while rocks embedded with shell fossils from Santa Cruz beaches reflect his own memories.
Since its inception, Aubero has been synonymous with thoughtful originality and longevity of materials. Louie’s passion for collecting and craftsmanship is evident in the diverse range of garments that embody the “stylistic stance of California.” From reinterpreting classic pieces in luxurious fabrics to introducing knitwear made in Bolivia, Aubero continues to push boundaries in menswear.
One standout piece is a tailored black coat made from fabric fragments spanning Louie’s career, showcasing his intricate labor-intensive process. His signature “caging” technique adds a unique dimension to traditional silhouettes, while sea glass embellishments on jackets and shirts bring a touch of artisanal charm.
The attention to detail is evident in every aspect of Aubero’s designs, from tonal embroidery on sheer tabards to coat collars made from vintage ties. Even the jersey fabric is meticulously finished with rolled edges, showcasing Louie’s commitment to craftsmanship.
Accessories play a key role in the Aubero collection, with bags made from deadstock raw silk in vibrant colors. These versatile pieces will evolve in future seasons, offering multiple entry points into the brand’s world of thoughtful design.

