NBCUniversal and Visa have joined forces for a groundbreaking marketing collaboration that will bridge the gap between the Milan-Cortina Winter Olympics and the Super Bowl. This partnership will feature content created by popular sports-centric creators Allison Kuch and Isaac Rochell, a former NFL player.
The dynamic duo, known as Allie and Isaac, will be jetting off to the Winter Games in Italy and then to Leviâs Stadium in California for the Super Bowl on February 8th. Their mission is to capture the essence of both events, showcasing major moments, behind-the-scenes glimpses, and personal stories of the athletes vying for gold in Milan-Cortina and the Lombardi Trophy in Santa Clara. This initiative is part of NBCUniversalâs “Legendary February” promotional campaign, highlighting the rare occurrence of having both the Super Bowl and the Winter Olympics in the same month.
Allie and Isaac’s content will predominantly live on social media and digital video platforms, distributed through NBCUniversal and Visa’s channels, as well as potentially other partners’ platforms. This innovative approach signifies a shift in television advertising, moving away from traditional metrics and time constraints.
Rochell, a retired NFL defensive end, and Kuch, who began sharing their life on social media, have evolved into sought-after creators with a growing following. Their partnership with NBC Sports at the Kentucky Derby in May paved the way for this exciting opportunity to connect with audiences through authentic storytelling.
Karen Kovacs, president of advertising sales and partnerships at NBCUniversal, expressed enthusiasm for the collaboration, highlighting Allie and Isaac’s unique ability to merge culture and sports in their storytelling. The couple’s genuine approach resonates with viewers, offering a fresh perspective on the human stories behind the athletes.
Kuch and Rochell are poised to provide an insider’s view of two of the world’s most significant sporting events, bringing their signature authenticity to the forefront. Kuch’s focus on capturing the emotional depth of each athlete adds a personal touch to their content, engaging viewers on a deeper level.
Visa is banking on Kuch’s social media prowess to amplify key moments from both events and tap into the burgeoning creator economy. The duo expressed gratitude for the opportunity to be storytellers at the Olympics, emphasizing the power of media in connecting people to unforgettable moments.
NBCUniversal’s Creators Collective, established during the Paris Summer Games in 2024, set the stage for a wave of engaging content that enhanced the Games’ appeal. Kovacs highlighted the influence of creators across various platforms, shaping programming and marketing strategies in the entertainment realm.
In conclusion, the collaboration between NBCUniversal, Visa, and creators like Allie and Isaac marks a new era in marketing partnerships, bringing audiences closer to the excitement of major sporting events. The power of storytelling and authenticity shines through in their content, offering a fresh perspective on the intersection of sports and culture.
(Pictured: Allison Kuch and Isaac Rochell at the 2025 Kentucky Derby)
