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American Focus > Blog > Tech and Science > Okay, I’m slightly less mad about that ‘Magnificent Ambersons’ AI project
Tech and Science

Okay, I’m slightly less mad about that ‘Magnificent Ambersons’ AI project

Last updated: February 8, 2026 11:45 am
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Okay, I’m slightly less mad about that ‘Magnificent Ambersons’ AI project
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Recreating Lost Footage from Orson Welles’ “The Magnificent Ambersons” Using AI: A Controversial Endeavor

When a startup announced plans last fall to recreate lost footage from Orson Welles’ classic film “The Magnificent Ambersons” using generative AI, many were skeptical of the endeavor. The project by Fable and its founder Edward Saatchi aimed to restore the film to its original glory, despite facing potential backlash from cinephiles and questions about its commercial viability.

The recent New Yorker profile by Michael Schulman sheds light on the motivations behind the project. It seems that Saatchi’s passion for Welles and his work, instilled in him during a childhood spent watching films with his movie-loving parents, is the driving force behind this ambitious undertaking.

“Ambersons,” though overshadowed by Welles’ iconic “Citizen Kane,” holds a special allure due to its troubled history. After a disastrous preview screening, the studio drastically edited the film, leading to the loss of 43 minutes of footage and a forced happy ending. This sacrilege against Welles’ vision has fueled a quest to restore the film to its original form.

Saatchi’s vision aligns with other Welles enthusiasts who have attempted to reconstruct the lost footage over the years. Collaborating with filmmaker Brian Rose, Fable is employing cutting-edge technology to merge live-action scenes with digital recreations of the original actors, aiming to provide a glimpse into Welles’ intended masterpiece.

Despite the technological advancements, challenges abound in the restoration process. From correcting visual anomalies to capturing the essence of Welles’ lighting techniques, the project faces hurdles in achieving authenticity. Additionally, concerns about obtaining approval from Welles’ estate and Warner Bros., who hold the film rights, loom large.

See also  AI PowerPoint-killer Gamma hits $2.1B valuation, $100M ARR, founder says 

While some, like Welles’ daughter Beatrice and biographer Simon Callow, see the project as a tribute to the filmmaker’s legacy, others, like actress Anne Baxter’s daughter Melissa Galt, view it as a departure from the original purity of the film. The debate over the ethical and artistic implications of AI-driven restoration remains contentious.

Reflecting on the project, one is reminded of the philosophical ponderings on AI and art. Can machines truly replicate the essence of human creativity, or are they doomed to fall short of the intangible aspects that define art? Saatchi’s quest to undo the past may be seen as a valiant effort or a misguided attempt to defy the inevitable constraints of artistic creation.

Ultimately, the fate of Fable’s restoration project hangs in the balance, caught between the desire to honor Welles’ vision and the challenges of navigating ethical and creative boundaries in the realm of AI-driven artistry.

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