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American Focus > Blog > Tech and Science > Crypto.com places $70M bet on AI.com domain ahead of Super Bowl
Tech and Science

Crypto.com places $70M bet on AI.com domain ahead of Super Bowl

Last updated: February 8, 2026 1:20 pm
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Crypto.com places M bet on AI.com domain ahead of Super Bowl
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Record-Breaking Domain Purchase: Crypto.com Founder Buys AI.com for $70 Million

In a groundbreaking move just in time for the Super Bowl, Kris Marszalek, the founder of Crypto.com, has made history by purchasing the domain AI.com for a staggering $70 million. This transaction, reported by the Financial Times, marks the most expensive domain purchase ever recorded, setting a new benchmark in the world of digital assets.

The deal, conducted entirely in cryptocurrency with an undisclosed seller, showcases the growing influence and financial power of the crypto industry. The broker responsible for facilitating the sale, Larry Fischer, is undoubtedly reveling in his success following this monumental transaction.

Marszalek has ambitious plans for AI.com, as he intends to unveil the site during the upcoming Super Bowl event. The platform will offer users access to a personal AI agent designed for messaging, app usage, and even stock trading. In an interview with the Financial Times, Marszalek expressed his belief in the long-term potential of artificial intelligence, stating that it will be one of the most significant technological advancements of our generation.

This acquisition not only breaks records but also underscores the extravagant spending habits within the crypto industry. Prior to AI.com, the most expensive domain purchase was CarInsurance.com at $49.7 million in 2010, followed by VacationRentals.com ($35 million in 2007) and Voice.com ($30 million in 2019). Other notable sales include PrivateJet.com ($30 million), 360.com ($17 million), and the infamous Sex.com, which exchanged hands for over $13 million on two separate occasions, leading to financial struggles for its second owner.

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Larry Fischer, reflecting on the significance of assets like AI.com, emphasized their irreplaceable nature in the digital landscape. He noted that opportunities to acquire such premium domains are rare and should be seized when they arise.

While the ultimate profitability of these high-value domains remains uncertain, Marszalek’s strategic acquisitions, including Crypto.com and now AI.com, demonstrate his commitment to establishing a dominant presence in the online sphere. With investments exceeding $700 million in stadium naming rights alone, Marszalek’s dedication to owning category-defining domains is evident in his latest purchase.

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