Michael Jordan’s impact on NASCAR is becoming more evident with each passing race, according to former driver Kenny Wallace. Wallace highlighted the visibility and mainstream reach that Jordan has brought to the sport, particularly through his team, 23XI Racing.
The recent success of 23XI Racing, with back-to-back wins at Daytona and Atlanta by driver Tyler Reddick in the No. 45 Toyota, has shifted attention to Jordan’s role as a team owner. This success has not only put the team on top of the NASCAR standings but has also raised awareness about Jordan’s involvement in the sport.
Wallace shared a surprising encounter he had with a young golf cart driver at Atlanta Motor Speedway who did not recognize Jordan as a NASCAR team owner. This lack of awareness among younger audiences highlights a growing disconnect between the sport and its fans. Wallace believes that Jordan’s star power can help bridge this gap and reconnect fans to the world of NASCAR.
In a recent episode of his show, “Coffee With Kenny,” Wallace emphasized the impact of Jordan’s media presence on NASCAR. He noted that Jordan’s winning teams and increased visibility through TV interviews are drawing attention to the sport and helping to save NASCAR in a unique way.
Jordan’s increased visibility in NASCAR comes on the heels of a 15-month antitrust lawsuit settlement between 23XI Racing, Front Row Motorsports, and NASCAR. The resolution of the lawsuit led to a revised agreement that provided teams with more financial stability and permanent charters while addressing governance issues within the sport.
With the legal battle behind them, Jordan has focused on communication and growth within his organization. He sees the 2026 season as a new chapter for 23XI Racing and is optimistic about the future of the team.
The emotional weekend at Atlanta Motor Speedway culminated in Tyler Reddick’s hard-fought victory, despite sustaining damage to his car in a late-race incident. Jordan expressed his pride in Reddick and the entire team for their perseverance and hard work leading to the back-to-back wins.
As the NASCAR season progresses, Jordan’s presence in the sport continues to make a significant impact, not only on the track but also in the broader NASCAR community. His involvement as a team owner and his commitment to growth and communication are shaping the future of NASCAR in a positive way.
