Banijay’s Marco Bassetti, Jeff Zucker on Deal for ‘Traitors’ Producer

Last updated: March 3, 2026 4:40 pm

that you find particularly impressive?

JEFF ZUCKER: I think what’s been most impressive to me about the U.K. and European market is the ability to create and produce content at such a high level. The talent pool in the U.K. is really unparalleled. And it’s not just about the big shiny floor shows that you see on linear television. It’s about the depth and breadth of the content that’s being produced. And what I’ve found particularly impressive about All3Media is their ability to do high-quality, non-scripted content that translates around the world. They’ve done that with shows like ‘Undercover Boss’ and ‘The Traitors’ and many others. And I think that that’s a real testament to the skill and the ability of the production community in the U.K. and Europe. And what’s been really exciting for me is to see how they’ve been able to take that content and bring it into the digital world as well and monetize it there. So I think that’s been a really impressive thing for me to see and I think that’s one of the reasons why this combination is so exciting because you’re taking that European strength and combining it with the global reach and scale of a company like Banijay.

Marco, what do you see as the key to making sure the integration of All3Media and Banijay goes smoothly and successfully?

MARCO BASSETTI: The key is to make sure that our values and our vision are aligned. And I can tell you that the vision of Jeff and myself is very clear. We believe in the talent, we believe in the creativity and we believe in the ability to create the best content in the world. And this is what we want to do. We want to create high-quality content. We want to have the best people in our company. We want to invest in the best people. We want to invest in the best technology. And we want to invest in the best show. And this is what we are going to do. We are going to create the best company in the world. And this is our vision. And we are aligned on this. And this is the most important thing. And the most important thing is to have a clear vision and to be aligned on the vision. And we are aligned on the vision. And this is the most important thing. And this is why we are going to be successful. And this is what we are going to do. We are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful. And this is what we are going to do. And this is why we are going to be successful.

With the merger of All3Media and Banijay, the global media landscape is set to see a major shift. The combined strengths of these two companies, along with their shared vision and values, are sure to create a powerhouse in the industry. As they move forward with the integration, the world will be watching to see what new and exciting content they will bring to audiences around the globe.

Overall, the merger of Banijay and All3Media in Europe is a significant move in the global entertainment industry. The strength of both companies’ franchises and formats, such as ‘The Traitors’ and ‘Big Brother,’ has been highlighted as a key factor in the success of the merger. The combined company now has the ability to produce and monetize these formats in markets where they were previously not present, leading to growth opportunities and revenue potential.

One of the goals of the merger is to achieve synergy of about $60 million, primarily through combining duplicative operations and real estate. However, the focus is not just on cost savings but also on creating growth opportunities. The companies aim to leverage their world-class IP and creative capabilities to drive innovation and expansion in the global entertainment landscape.

The changing media ecosystem, with the rise of streaming platforms like Netflix and the consolidation of production assets by major players like Paramount and Warner Brothers, has also played a role in accelerating the merger. The new combined company, with an enterprise value of $8 billion, aims to position itself as a significant player in the evolving entertainment industry.

Jeff Zucker’s role as chairman of the board of the merged company, while still being involved in other portfolio companies under RedBird IMI, reflects the importance and significance of this merger within the global entertainment landscape. The partnership between Banijay and All3Media is poised to bring together creative talent, innovative formats, and strategic opportunities to create a powerhouse in the entertainment industry.

The support of our friends in Abu Dhabi, through the privately held IMI media firm, has been instrumental in our success at Banijay group. This partnership has been exciting for us, as it has opened up new opportunities and possibilities for growth. Stéphane, our leader, has expressed his excitement about this partnership many times, emphasizing the value it brings to our organization.

As we look towards the future, we see great potential in the Middle Eastern markets, particularly in Saudi Arabia. We have already established a presence in Dubai and Saudi Arabia through our work with Endemol, and we are eager to expand our operations in the region. With the addition of a Japanese team to our organization, we believe we are well-positioned to capitalize on the opportunities in this market. The financial backing of our shareholders, including RedBird IMI, further strengthens our position as a key player in the industry.

The recent deal that we signed, just an hour ago, marks a significant milestone for us. We are thrilled to have kept it under wraps until now and are excited about the possibilities it brings. This new partnership will undoubtedly propel us towards even greater success in the future.

In conclusion, the support of our friends in Abu Dhabi, coupled with our expanding presence in the Middle East, positions us for continued growth and success. We are grateful for the opportunities that lie ahead and are eager to see where this partnership will take us.