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American Focus > Blog > Economy > AI Could Reignite Internet Traffic as Price Compression Persists
Economy

AI Could Reignite Internet Traffic as Price Compression Persists

Last updated: March 7, 2026 11:21 am
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AI Could Reignite Internet Traffic as Price Compression Persists
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Cogent Communications (NASDAQ:CCOI) CEO Dave Schaeffer recently shared insights on the company’s strategic positioning and growth prospects at a Morgan Stanley event. Schaeffer highlighted the potential impact of artificial intelligence (AI) on internet traffic growth, emphasizing the role of AI inference in driving increased “bit intensity” and potentially accelerating traffic growth beyond the current 10% rate.

Schaeffer pointed out that while the internet has historically experienced annual growth rates of around 23%, the current growth rate has slowed to approximately 10% due to the expanding user base. However, he remains optimistic about the long-term growth trajectory of the internet, citing continuous advancements in technology as key drivers of growth.

One of the primary drivers of recent internet traffic growth has been streaming video, which has seen a significant uptick during the pandemic. Schaeffer noted that streaming now accounts for a majority share of video consumption in developed countries, signaling a maturation of the streaming adoption curve.

Looking ahead, Schaeffer highlighted the potential for AI inference to re-accelerate internet traffic growth as AI becomes more integrated into applications and business processes. He emphasized the importance of “bit intensity per minute” in driving traffic growth and suggested that AI adoption could lead to growth rates surpassing the long-term trend line.

In terms of pricing dynamics, Schaeffer acknowledged the structural price compression in the industry but noted that Cogent’s low-cost network allows the company to compete at a significant discount to market pricing. This competitive advantage has helped Cogent become the largest global carrier of internet traffic while also capturing technology-driven cost declines as profit.

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Schaeffer outlined Cogent’s growth roadmap, which includes targeting 6%-8% annual revenue growth and expanding EBITDA margins by around 200 basis points. The company is focusing on scaling its wavelengths business, which currently accounts for approximately 4% of revenue and has seen significant growth year-over-year.

In terms of capital allocation, Schaeffer emphasized the company’s commitment to de-levering its balance sheet, including a planned $750 million secured refinancing to replace unsecured notes due in 2027. He also highlighted Cogent’s focus on geographic expansion, particularly in markets like India and Thailand, as well as ongoing efforts to monetize parts of its real estate portfolio acquired from Sprint.

Overall, Schaeffer painted a positive outlook for Cogent Communications, highlighting the company’s strong competitive position, growth prospects, and disciplined approach to capital allocation. With a focus on innovation, cost efficiency, and strategic expansion, Cogent appears well-positioned to navigate the evolving landscape of the internet services industry.

TAGGED:CompressionInternetpersistsPriceReignitetraffic
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