Roksanda CEO Patricia Sancho exudes confidence as she sits down for an interview on the top floor of the brand’s new store and concept space on London’s Sloane Street. The store, which opens today, spans three floors and will be open until early June. In addition to showcasing Roksanda’s latest collection, the space will also feature and sell products from other female-led brands curated by Roksanda Ilinčić herself, including florist Grandirosa, furniture company Béton Brut, and selfcare label Commune.
As I walk down the street from Knightsbridge Underground Station, the sight of the pink Roksanda flag among fashion giants like Dior and Moncler is a refreshing and almost rebellious sight. The brand has faced its fair share of challenges, including the closure of its Mount Street boutique in 2024. However, with the support of brand development platform The Brand Group, Roksanda has weathered the storm and emerged stronger than ever.
Reflecting on the brand’s journey, Roksanda Ilinčić emphasizes the importance of staying true to her vision and understanding her customers. “It’s key to be agile and change with the times,” she notes. Now, as the company celebrates its 20th anniversary, Roksanda and her newly appointed CEO, Patricia Sancho, are ready to embark on the next chapter of the brand’s evolution.
Sancho, with her extensive experience in the fashion industry, brings a wealth of knowledge to her new role. Having worked for prestigious brands like Burberry and Giorgio Armani, as well as running her own consultancy, Sancho is well-equipped to lead Roksanda into the future. The collaboration between Roksanda and Sancho promises to build on the brand’s strong foundation and drive growth in new and exciting directions.
The new Roksanda store and concept space on Sloane Street is a testament to the brand’s resilience and creativity. Featuring a mix of Roksanda’s Spring 2026 collection and products from other female-led brands, the space is a celebration of women in business and the power of collaboration. With Roksanda and Sancho at the helm, the future looks bright for this London-based brand as they continue to push boundaries and inspire fashion lovers around the world.
