Why would a prestigious fashion brand choose to present its clothing or accessories as worn and distressed? According to the official Prada collection show notes, the approach is “built on traces of tradition, pieces are composed with familiar elements transformed through a questioning of convention.” Presenting a runway piece that is less than flawless indeed challenges norms, yet these ragged shirts are intentionally designed to complement the precise tailoring and sophisticated coats they accompany, lending an air of authenticity and a sense of being truly real.
Throughout the years, fashion has shown a fascination with revamping familiar wardrobe essentials, like pristine white sneakers or classic knit sweaters, by giving them a distressed appearance. This approach serves as a bold method to break down the exclusivity of high-fashion.
During the resort 2018 season, for example, Gucci attracted attention by debuting white sneakers that appeared to have traversed a dusty trail, featuring a luxurious yet grimy-gray finish. Brands such as Golden Goose maintain this trend, offering similar styles that reinforce the notion that worn-in can be elegant.
Luxury bags have also embraced this aesthetic. In spring 2014, Chanel, under the leadership of Karl Lagerfeld, introduced a controversial collection of totes and backpacks featuring dirtied and graffitied designs. Some of these pieces are now valued at over $15,000.
