Meghan Markle has introduced a candle collection, each priced at $63, honoring her children, Prince Archie and Princess Lilibet. The promotional materials emphasize their royal titles. Signature Candle No. 506 is linked to Archie’s birthday on May 6, while Signature Candle No. 604 is associated with Lilibet’s birthday on June 4.
Before the official launch on April 22, gift boxes valued at approximately $155 were sent to select influencers based in the United States. Among these recipients were Carly, boasting over 460,000 Instagram followers, and Kristina Zias, with nearly 350,000 followers.
This strategy has faced criticism, with some suggesting that Markle is attempting to influence online narratives through strategic promotion. A source familiar with the situation commented, “There is a growing perception that this is an absolutely desperate ploy to generate favorable coverage by placing products directly into the hands of influencers who can amplify positive messaging – it comes across as her begging for positive coverage as part of a calculated attempt to reset the narrative around her brand.”
