Aesthetic medicine is now a hallmark of travel for many. Celebrities like Kim Kardashian, Gwyneth Paltrow, Eva Longoria, and Rachel Brosnahan have been openly sharing their journeys focused on facials, injectables, and wellness retreats. This trend, known as beauty tourism, is transforming vacation planning and influencing how people spend on their appearance.
The implications for readers are significant. The clinics frequented by celebrities are more accessible to the general public, and experts suggest that the skills and credentials of the doctor are more important than the location. Thus, thorough research, rather than geography, should guide the decision to travel for treatments.
Beauty tourism involves seeking cosmetic or aesthetic procedures abroad instead of locally. These can include skincare treatments, injectables, and surgeries like rhinoplasty and body contouring. While South Korea and Turkey are well-known hubs for such services, the United States also attracts international clients looking for specialized care.
Dr. Benjamin Caughlin, a facial plastic surgeon based at Impressions Face and Body in Chicago, mentioned to BeautyCon that: “I have a significant population of patients from western Europe, including Spain, Ireland, Italy, and Greece. People are willing to travel for a super-specialist.”
Experts highlight the importance of selecting a qualified doctor, verifying credentials, and checking reviews before committing to any procedure abroad.
Celebrities have played a role in popularizing beauty tourism by sharing their experiences of aesthetic treatments and wellness retreats online. Their posts serve as both endorsements and travel guides, inspiring fans and beauty enthusiasts to seek out the same clinics, doctors, and locations.
Kim Kardashian is a proponent of anti-aging treatments. On Monday, November 17, Kardashian, 45, used her social media platform to commend her anti-aging doctor. “OK, I just have to give a shout-out to Dr. George [Shanlikian],” she said, showcasing a sheer knit dress with a cowl neckline and a bright makeup look on her Instagram Story. […]
Where Celebrities Go For Beauty Treatments Abroad and In the US
South Korea: Hoan Clinic in Seoul. In August 2025, Kim Kardashian visited Hoan Clinic in Seoul for advanced aesthetic procedures. Situated in Hannam-dong, the clinic specializes in integrating functional medicine, regenerative stem cell therapies, and lifting techniques with exclusive dermatology services.
Kardashian shared her experience on Instagram after traveling with Khloé Kardashian, La La Anthony, and friends, captioning the post: “#TheThingsWeDo 🇰🇷” The documented steps included topical anesthesia, blood extraction from her arm, and a cooling, hydrating facial mask.
Italy: Palazzo Fiuggi and Dr. Barbara Sturm. Gwyneth Paltrow is closely connected with Palazzo Fiuggi, a luxury wellness retreat known for its restorative treatments and longevity programs, and has collaborated with them through Goop. Dr. Barbara Sturm, recognized for developing the “vampire facial,” also collaborates with the retreat. Her clientele includes Kardashian, Paltrow, Hailey Bieber, Paris Hilton, and Emma Roberts, according to her website.
California: The Ranch. Rachel Brosnahan recounted her visit to The Ranch, a renowned celebrity wellness retreat. She shared with Women’s Health in July 2025: “I had the opportunity to go to The Ranch in California, 7 days of hiking and vegan food and it was pretty magical.” The Ranch is famed for its immersive hiking, plant-based meals, and structured reset experiences rather than solely focusing on cosmetic procedures.
Dubai: Lucia Clinic. The Lucia Clinic is a favored destination for celebrities seeking injectables, Botox, CoolSculpting, and non-invasive anti-aging treatments. Testimonials from Lindsay Lohan, Naomi Campbell, and Eva Longoria are highlighted on its website.
Longoria has specifically praised the clinic’s founder, Dr. Radmila Lukian. In a TikTok posted by Lukian in 2024, Longoria remarked: “I come to Dubai just to see Radmila and the amazing staff at Lucia Clinic.” She added: “I don’t mind aging, I just want to age well. And so if there’s a machine, a laser, a lotion, a potion, she has it and I’m gonna use it. I can’t even list all the things that I get done here because you’re like a magic genie.”
