Trish Wescoat Pound’s journey to success has taken nearly three decades. Her brand, TWP, is thriving after transitioning from presentations to runway shows and significantly expanding its retail presence. The support of her longtime friend, fashion entrepreneur Andrew Rosen, has been beneficial.
Wescoat Pound specializes in elevated American sportswear, offering familiar styles with slight modifications that add a sense of effortless cool to classic shirts, wide-legged pants, and sharp, masculine outerwear. She describes her collection as “Borrowed from him, but claimed by her,” a sentiment expressed in her spacious downtown showroom, where her charming dog, Theo, roams freely. The resort collection is extensive, featuring new belts and a versatile eveningwear line inspired by tuxedos, adorned with sequins and feathers for added flair, eschewing more elaborate gowns.
Originating from Oklahoma, Wescoat Pound’s designs subtly reflect prairie influences. Her wrap-skirts, crafted from ultra-thin leather or shiny coated ticker-stripe cotton, resemble aprons. She has also introduced a new design to her popular line of breezy shirts, subtly nodding to cowboy style with snap buttons and leather shoulder details. This blend of Midwest practicality with urban sophistication creates an intriguing dynamic, embodying her own story of a country girl moving to the city. This contrast is epitomized by a pair of barrel-leg jeans paired with a cummerbund.
Despite their understated sensuality, Wescoat Pound’s designs emphasize practicality. A wrap-front jacket with a tie waist and deep side vents allows easy access to pant pockets, while a tool belt-inspired bag wraps around the waist for convenience—details that reflect a woman’s touch in design. This season focuses on delivering what customers desire: comfortable matching sets, pleated flowing pants, and sleek base-layer knits they already cherish, while introducing fresh elements to maintain their interest. These include a tunic with a leather neckline, a sporty pullover anorak, and a striking jacket made from woven leather strips. As Wescoat Pound notes, “You know, if you have a great piece of outerwear, I think your whole outfit is made.”
