An investigation by the Wall Street Journal reveals that Polymarket has been compensating online creators to produce misleading videos portraying profitable bets on its prediction market. For more details, see the full report.
According to the WSJ, an analysis was conducted on 1,100 videos related to Polymarket, along with a review of instructional materials provided to these creators. Many videos were created using almost exact replicas of the Polymarket website, showcasing trades and winnings that were fabricated. These videos were then circulated more widely by a “social-media army” hired by a marketing contractor.
The WSJ also noted that Polymarket instructed the creators not to disclose their financial arrangement with the company. However, the creators began to include “@polymarket partner” in their profiles after media inquiries.
Razeen Khan, a college student and content creator who collaborated with Polymarket until March, likened this strategy to advertisements that make fast food seem more enticing than reality: “We’re depicting what actually happens.”
Polymarket has stated its dedication to upholding accurate, fair, and transparent markets and intends to audit its promotional content.
