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American Focus > Blog > World News > White House Opens Doors To ‘New Media’, Allocates Seats To Influencers
World News

White House Opens Doors To ‘New Media’, Allocates Seats To Influencers

Last updated: January 28, 2025 5:16 pm
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Washington:

The Trump Administration has made a groundbreaking announcement regarding the allocation of seats in the White House press briefing room. Representatives from “new media” outlets such as podcasters, social media influencers, and content creators will now have the opportunity to have a presence in the briefing room.

This initiative, led by Press Secretary Karoline Leavitt, aims to ensure that a diverse range of voices is represented in the briefing room, particularly those that have not traditionally been part of the White House press corps.

During her inaugural daily press briefing on Tuesday, Leavitt highlighted the importance of adapting to the changing media landscape of 2025. She emphasized the need to reach a wider audience by incorporating platforms such as podcasts, blogs, and social media into the White House’s communication strategy.

At just 27 years old, Leavitt is the youngest individual to hold the position of White House press secretary. She has introduced a new application process for independent journalists, podcasters, social media influencers, and content creators seeking White House press credentials. Interested parties can apply through the newly launched website, whitehouse.gov/newmedia.

In a significant move, the front-row seat in the briefing room, previously reserved for the press secretary’s staff, will now be designated as the “New Media Seat.” Leavitt’s team will review applications and grant credentials to those who meet the criteria and pass the necessary security checks conducted by the US Secret Service.

During the briefing, Leavitt engaged with representatives from new media outlets, some of which are among the most popular news sources in the country but have not had a presence in the briefing room until now.

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When questioned about the initiative, Leavitt reaffirmed the administration’s commitment to upholding the First Amendment and ensuring that diverse voices are heard. She expressed pride in opening the briefing room to new media voices and emphasized the importance of reaching a broad audience with President Trump’s message.

“We are dedicated to preserving the First Amendment and supporting a range of news platforms. Whether you are a traditional news outlet or a content creator on platforms like TikTok, we encourage you to apply for press credentials if you are producing legitimate news content,” she stated.

This move signifies a shift in the White House’s media engagement strategy, acknowledging the evolving ways in which Americans consume news in the digital age.

Leavitt also announced plans to reinstate press passes for 440 journalists who had their credentials revoked in the previous administration, underscoring the administration’s commitment to press freedom and inclusivity.

“We are committed to upholding the principles of the First Amendment and ensuring that a diverse range of voices are represented in the White House press briefing room. By opening the room to new media outlets and reinstating press passes for journalists, we are taking significant steps towards fostering a more inclusive and transparent media environment,” she explained.

(This article is published from a syndicated feed and has not been altered by NDTV staff, except for the headline.)


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