In a groundbreaking shift, a new report predicts that by 2025, streaming services will surpass commercial broadcasters in global content spend for the first time. According to figures released by Ampere Analysis, the total global content spend is projected to reach $248 billion this year, marking a 0.4% increase from the previous year.
Streaming services are expected to lead the way with a $95 billion investment in content, accounting for a 39% share of the total spend. Commercial broadcasters, on the other hand, will comprise 37% of the expenditure, with public broadcasters, theatrical studios, and pay-TV making up the remaining 17%.
The report highlights a shift in investment patterns, particularly in the U.S., where commercial broadcasters are scaling back their content investment following a year of one-off events. This trend reflects a broader decline seen over the past five years as commercial broadcasters grapple with challenges related to advertising revenue and linear viewing declines. However, outside the U.S., commercial broadcasters continue to demonstrate resilience by maintaining their content investment levels.
Peter Ingram, Research Manager at Ampere Analysis, commented on the findings, stating, “Spend in 2024 aligned with our expectations, with key events like the U.S. election, Summer Olympics, and the resolution of Hollywood strikes driving growth. In 2025, we anticipate a 6% increase in expenditure by VoD services, positioning them as the primary contributors to the content landscape, surpassing commercial broadcasters for the first time.”
He further added, “The continued growth of VoD spend, coupled with the cautious approach of linear broadcasters, underscores the evolving role of traditional television as viewer demand shifts towards digital platforms and streaming services.”
As the industry continues to evolve, these findings signal a significant turning point in the content landscape, with streaming services poised to lead the way in content investment and consumption.
