Tony Robbins, a renowned figure in the world of personal development and motivation, has recently ventured into the world of television. Paramount Global, through a cold call from Dan Cohen, proposed a partnership with Robbins to launch a FAST channel.
FAST channels, which stands for “free advertising-supported television,” offer a unique viewing experience that combines elements of traditional linear TV with streaming platforms. These channels have a schedule of programs that run 24/7, similar to a traditional TV channel, but are available on streaming platforms like Roku, Pluto TV, Amazon Prime Channels, and smart TVs from Samsung, LG, and Sony.
Cohen, who is focused on finding new revenue streams for Paramount Global, saw Robbins as an ideal candidate for a FAST channel. With decades of experience in motivational speaking and a global following, Robbins has a wealth of content that has never been fully utilized on traditional TV. The partnership will see Robbins owning the channel while Paramount provides distribution, marketing, and technical support in exchange for a distribution fee.
The launch partners for the Robbins channel include Roku, Pluto TV, Prime Video, and Comcast’s Plex, ensuring a wide reach for the channel’s content. With a focus on quality over quantity, Cohen aims to make the channel profitable in its first year of operation. The channel is set to launch in the summer, offering viewers a unique blend of motivational content from Robbins’ vast library of videos.
This foray into the world of television marks a new chapter in Tony Robbins’ career, expanding his reach to a global audience through the innovative platform of FAST channels. With a commitment to providing high-quality content that resonates with viewers, Robbins and Paramount Global are poised to make a significant impact in the evolving landscape of television programming.
