Media Veterans Launch Audyns to Help Independent TV Outlets Sell Ad Inventory

In the ever-evolving landscape of TV advertising, big networks have long dominated the market with their innovative techniques. However, a new player is entering the scene to level the playing field for smaller, independent networks.

Enter Audyns, a new company founded by veterans of media buying and selling. Their mission is to help advertisers target specific audiences on independent TV networks that are not controlled by major media conglomerates. By aggregating inventory from these independent network groups, representing over 30% of national linear TV impressions, Audyns aims to revolutionize the way advertisers purchase ad space, moving beyond traditional demographics to unlock untapped audiences.

Michael Strober, Todd Gordon, and Dan Aversano, industry experts with years of experience, have joined forces to streamline the process of buying national linear TV advertising across various networks through a single plan.

“We believe the future of linear TV is audience-first,” said Strober. “With Audyns, we saw an opportunity to connect agencies and networks through a curated marketplace of premium independent inventory – offering the data-driven precision and operational simplicity today’s advertisers expect.”

Audyns is already attracting clients for the current upfront marketplace, partnering with networks like Great American Media, Family Entertainment Television, Reelz, and TelevisaUnivision. More clients are expected to be announced in the coming weeks.

To enhance their offerings, Audyns has teamed up with data organizers like datafuelX and OpenAP. By working with these industry specialists, Audyns can provide forecasting, optimization, and access to advanced audience data for campaigns running across their network of publishers.

Participating networks are excited about the opportunity to expand their reach among advertisers. Bill Abbott, president and CEO of Great American Media, stated, “By unifying inventory across independent networks, we’re able to reach engaged audiences at scale — without compromising the integrity or efficiency of our brand. It’s a smart approach connecting with buyers who prioritize quality content and impact.”