Payments and Subscription Infrastructure Providers Paddle and RevenueCat Partner to Launch Alternative to Apple’s In-App Purchases
Payments and subscription infrastructure providers Paddle and RevenueCat have joined forces to introduce a new solution in response to a recent U.S. App Store policy change. This policy change now permits app developers to handle their own payments. The collaboration between Paddle and RevenueCat presents an integration that enables users to make purchases from developers’ apps, whether on web or mobile devices.
Paddle takes charge of managing web-specific payments and addresses associated tax and compliance challenges. On the other hand, RevenueCat equips developers with access to their subscription data and performance metrics across both web and mobile platforms.
The ability to provide links for in-app purchases via the web is a novel development for iOS applications in the U.S. This ruling was made by District Judge Yvonne Gonzalez Rogers as part of the court’s decision in the antitrust lawsuit brought against Apple by Fortnite maker Epic Games. Although the court ruled in favor of Apple, stating that it was not a monopolist, Apple was compelled to allow developers to incorporate web payment options without having to pay Apple a commission.
The new solution from Paddle and RevenueCat offers users the convenience of subscribing once on one platform, whether web or mobile, and then seamlessly accessing their subscription across all devices. Additionally, subscription data is stored in the RevenueCat dashboard, enabling developers to monitor real-time analytics across web, iOS, and Android platforms with ease.
Some apps, like the running app Runna, already leverage services from both Paddle and RevenueCat. The integration of these services provides a smoother pathway to web monetization, according to the companies.
Jimmy Fitzgerald, CEO of Paddle, expressed, “There’s a huge opportunity for subscription apps to grow revenue by expanding to the web — but that shift brings new technical and operational challenges. By partnering with RevenueCat, we’re making it easier for developers to manage subscriptions across platforms, while giving them more control over how and where they monetize.”
RevenueCat co-founder and CEO Jacob Eiting, whose service supports over 70,000 apps today, commended Paddle as a valuable partner in this initiative. This collaboration will empower developers to offer web-based payments alongside traditional app stores.
