Health secretary Robert F. Kennedy Jr. is launching a new national campaign called “Take Back Your Health” with a focus on the links between ultra-processed food and the higher risk of diabetes. The campaign aims to educate Americans about the dangers of consuming processed foods and how it can lead to chronic diseases like diabetes.
The Department of Health and Human Services plans to invest tens of millions of dollars over the next four years in this campaign. The initial phase focusing on diabetes and ultra-processed foods is estimated to cost between $10-20 million. The call for pitches for PR agencies was posted on June 12 with a deadline of June 26, seeking innovative strategies to promote healthy eating habits and exercise.
One of the key aspects of the campaign is to leverage technology like wearables to help individuals monitor their diet impact and take control of their health. Surgeon general nominee Casey Means’ company, Levels, uses continuous glucose monitors and lab testing to assist people in tracking their health metrics.
While previous administrations have launched campaigns to address public health issues, such as Michelle Obama’s “Let’s Move” initiative targeting childhood obesity, the focus on ultra-processed foods in this campaign is unique. By raising awareness about the risks associated with consuming these types of foods, the campaign aims to empower individuals to make healthier choices and reduce their risk of developing conditions like diabetes.
The “Take Back Your Health” campaign represents a proactive approach to improving public health by addressing the root causes of chronic diseases. Through education, innovative technology, and engaging messaging, the campaign seeks to inspire behavior change and promote a culture of wellness across the nation.
