Netflix is set to revolutionize the entertainment industry with the launch of its permanent entertainment venue concept, Netflix House. The first two locations are scheduled to open in late 2025, with a third location planned for 2027. The initial spots include Philadelphia at King of Prussia Mall and in Dallas at Galleria Dallas. The newly announced third location will be on the Las Vegas Strip at BLVD Las Vegas.
These Netflix House venues will cover more than 100,000 square feet and will offer immersive experiences inspired by the streamer’s most popular intellectual properties such as “Wednesday,” “Squid Game,” “One Piece,” and “Stranger Things.”
Unique experiences have been specially created for the first two Netflix House locations. In Dallas, visitors can enjoy “Stranger Things: Escape the Dark,” while in Philadelphia, they can immerse themselves in “Wednesday: Eve of the Outcasts” and “One Piece: Quest for the Devil Fruit.” The Dallas location will also feature a permanent version of “Squid Game: Survive the Trials,” based on the popular series.
Both the Philadelphia and Dallas Netflix Houses will also boast their own version of Netflix Bites, a Netflix-inspired restaurant that offers delicious food and craft cocktails inspired by popular Netflix stories and characters.
In addition to the initial offerings, Netflix has plans for future experiences and rotating installations based on shows and movies like “Bridgerton,” “Love is Blind,” “The Floor is Lava,” “Big Mouth,” “Outer Banks,” “Money Heist,” and “A Knives Out” franchise. Specific details and the full list of stories featured will be announced at a later date.
While these venues mark Netflix’s first foray into permanent, brick-and-mortar experience locations, the streamer has previously launched over 40 unique experiences and reached 10 million fans across 450 openings in 300 cities worldwide. Some of the past experiences include “The Queen’s Ball: A Bridgerton Experience,” “Stranger Things: The Experience,” and “Squid Game: The Experience.”
Netflix’s Chief Marketing Officer, Marian Lee, expressed excitement about the new venture, stating that Netflix House will bring fans’ favorite stories to life in a tangible way, allowing them to step inside the worlds they have been watching and loving for years.
The Philadelphia and Dallas locations of Netflix House will offer a range of experiences for visitors to enjoy. In Philadelphia, guests can partake in “Wednesday: Eve of the Outcasts,” “One Piece: Quest for the Devil Fruit,” Netflix Virtuals (VR Games), and a TUDUM Theater. In Dallas, visitors can experience “Stranger Things: Escape the Dark,” “Squid Game: Survive the Trials,” and Netflix RePLAY.
Both locations will also feature NETFLIX BITES, a restaurant serving food and craft cocktails inspired by popular Netflix stories, as well as a shop offering exclusive merchandise that will be regularly updated to keep visitors coming back for more.
