The Jacquemus Spring/Summer 2024 Collection: A Tribute to Family and French Heritage
A young barefoot boy, dressed in crisp white clothing, raced through the Orangerie at Versailles to open the heavy oaken door for the models. This poignant moment symbolized the essence of the Jacquemus brand – a tribute to designer Simon Porte Jacquemus’ family roots as peasant farmers from the South of France.
Before the show began, Porte Jacquemus expressed deep gratitude towards his family, who had always supported his dream of becoming a fashion designer. He fondly recalled how they encouraged him to pursue his passion, instilling in him the belief that he could achieve greatness. This collection was his way of honoring their unwavering support and belief in him.
Drawing inspiration from his family’s heritage, Porte Jacquemus delved into old photographs of generations past, capturing the essence of Provence through their harvests of fresh produce. The collection exuded a sense of humility, with a focus on natural fabrics like cotton and linen, as well as embroidered details reminiscent of traditional Provencal attire.
While previous collections had embraced overt sensuality, this one took a more subtle approach, hinting at allure through delicate cutouts and unexpected angles. The romanticism of Provencal regional dress was reimagined in leather shawl collar dresses, blending tradition with a modern edge.
A whimsical touch was added with leather-crafted vegetables adorning the garments, from strings of garlic to trays of cherries and strawberries. Accessories like bags woven from imitation rosemary and leek-shaped clutches added a playful element to the collection, showcasing Jacquemus’ signature creativity.
As a brand, Jacquemus has grown significantly, with offices and stores in major fashion capitals around the world. Porte Jacquemus credits direct customer feedback for helping him stay true to his vision and continue to evolve as a designer. The success of his bridal wear line and the growing demand for menswear signal a promising future for the brand.
At just 35 years old, Porte Jacquemus shows no signs of slowing down. He views this collection as a reflection of his past and a glimpse into his future, fueled by ambition and a relentless optimism. His goal is simple yet profound: to be the sunshine of fashion, spreading joy and creativity through his work.
As the Jacquemus brand continues to evolve and expand, one thing remains constant – a deep-rooted connection to family, heritage, and the beauty of French culture. The Spring/Summer 2024 collection serves as a testament to this legacy, a celebration of where Porte Jacquemus comes from and where he is headed.
