Allen Media Group has made a strategic move by bringing on board four seasoned advertising sales professionals from Warner Bros. Discovery. This decision comes at a time when the traditional Hollywood landscape is undergoing significant changes.
The new hires, Robert Latorre, Stephanie Jackson, Tina Messina, and Larry Alecia, will play a crucial role in driving advertising sales across Allen Media Group’s extensive portfolio. This includes 27 TV stations, cable channels, syndicated TV offerings, and streaming platforms such as HBCU Go and the Weather Channel Streaming App.
Robert Latorre, who joins as Senior VP of National Ad Sales, brings with him a wealth of experience from his 25-year tenure at Warner Bros. Discovery. Stephanie Jackson, the new Senior VP of West Coast Sales and Partnerships, also boasts 21 years of experience with the company. Tina Messina, appointed as VP of Performance Marketing, has spent 23 years at Warner Bros. Discovery, while Larry Alecia, the new VP of Advertising Sales, has 15 years of experience with the company.
Byron Allen, the Founder, Chairman, and CEO of Allen Media Group, expressed his excitement about the new additions to the team, highlighting the company’s commitment to investing in and expanding its advertising sales capabilities. Allen Media Group’s diverse holdings, which include the Weather Channel, Pets.TV, Comedy.TV, Recipe.TV, Cars.TV, TheGrio Television Network, HBCU Go, Weather Channel Streaming App, and Local Now, provide a strong platform for the new team members to make a significant impact.
The recruitment of these seasoned professionals underscores Allen Media Group’s commitment to delivering top-notch advertising solutions to clients and expanding its market presence. The company’s continued investment in its ad sales team reflects its drive to stay ahead in the ever-evolving media landscape.
Overall, the addition of Robert Latorre, Stephanie Jackson, Tina Messina, and Larry Alecia to the Allen Media Group team signals a new chapter of growth and innovation for the company’s advertising sales division. Their expertise and industry knowledge will undoubtedly contribute to the company’s continued success in the competitive media market.
