Amazon Introduces AI-Powered Audio Product Summaries for Select Product Pages
Amazon has recently announced that it is testing short-form AI-powered audio product summaries on select product pages. These audio summaries are voiced by what Amazon refers to as “AI-powered shopping experts” who provide insights on key product features, customer reviews, and information sourced from across the web.
The new AI product summaries can be accessed by tapping the “Hear the highlights” button in the Amazon Shopping app. Amazon plans to test this feature on products that typically require careful consideration before making a purchase.
The primary goal behind this feature is to help Amazon customers save time while shopping by delivering important information in a conversational, discussion-style format. According to Amazon, the feature aims to make product research fun and convenient, similar to having helpful friends discussing potential purchases to simplify the shopping experience, even for customers who are multitasking or on the go.
The audio summaries are currently available on select products to some U.S. customers, with Amazon planning to expand this feature to more products and additional U.S. customers in the near future. The company explains that the feature utilizes large language models (LLMs) to generate scripts by aggregating customer reviews and web information, which are then transformed into concise audio clips.
In addition to this new feature, Amazon offers a range of AI-powered shopping tools, including Rufus, its generative AI shopping assistant, and Interests, an AI feature that curates new products matching users’ preferences.
Amazon is not the only tech giant leveraging short-form AI-powered audio to enhance user experience. Last year, Google introduced Audio Overviews through NotebookLM, enabling users to generate podcasts with AI virtual hosts based on shared documents, such as course readings or legal briefs.
