American Eagle Stands by Sydney Sweeney Ad Campaign Amid Controversy
American Eagle is standing by its recent ad campaign featuring actress Sydney Sweeney, despite facing backlash online. The campaign, which includes various commercials with the tagline “Sydney Sweeney Has Great Jeans,” has sparked controversy for allegedly glorifying Sweeney’s white heritage and thin physique, with some social media users even likening the ads to Nazi propaganda.
In response to the criticism, American Eagle released a statement defending the campaign, stating, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
The controversy surrounding Sweeney’s American Eagle campaign even caught the attention of the White House, with communications manager Steven Cheung denouncing the backlash as an example of “cancel culture run amok.” Vice President JD Vance also weighed in, mocking liberals for their reaction to the campaign on a recent episode of the “Ruthless” podcast.
Despite the criticism, not everyone is convinced that the backlash is warranted. Late-night host Stephen Colbert, known for his outspoken criticism of the Trump administration, called the outrage against Sweeney and American Eagle overblown. “Now, some people look at [the ads] and they’re seeing something sinister…that might be a bit of an overreaction,” Colbert said on “The Late Show.”
As of now, Sydney Sweeney has not publicly commented on the controversy surrounding the advertisements. The debate over the American Eagle campaign continues to spark conversation online, with opinions divided on whether the ads are harmless promotion or something more insidious.
