Apple Announces Unique Three-Day Event for March 4
Apple has invited the tech press to a “special Apple experience” on March 4, but this event may not follow the traditional keynote format. Instead of a single announcement event, Bloomberg’s Mark Gurman reports that Apple is planning a “three-day flurry of announcements,” leading up to the March 4 experience in New York, London, and Shanghai. This approach will allow the press to have hands-on experience with the upcoming products.
Speculations suggest that the March 4 experience could involve in-person demos, offering a more interactive and personalized look at the new products. Apple is expected to unveil at least five new products during this time, including a low-cost MacBook, iPhone 17e, iPad Air with an M4 chip, a new entry-level iPad, and upgraded MacBook Air and MacBook Pro models. While all of these products are scheduled for release this spring, the exact lineup for the March 4 event remains uncertain.
