AT&T Taps Kirk Herbstreit for ‘Clutch Calls’ During College Football

Kirk Herbstreit is known for his commentary on Hail Mary passes in college football games, but recently he has taken on a new role – helping fans connect with their favorite players. As part of a promotion from AT&T called “Clutch Calls,” Herbstreit is assisting fans in sending messages to college football players, with some of these shout-outs being featured on social media platforms.

In a recent interview, Herbstreit highlighted the importance of athletes staying connected with their family and friends despite their busy schedules. The telecommunications giant, AT&T, will be promoting this initiative during the upcoming Miami Hurricanes versus Indiana Hoosiers game on Monday night.

College football continues to grow in popularity, and broadcast TV schedules are filled with games on Saturday nights. Advertisers are eager to reach the diverse fan base of college football through both traditional and digital media channels, according to Herbstreit.

AT&T has a history of experimenting with innovative ways to engage consumers, from sponsoring shows like “American Idol” to creating social media series like @SummerBreak. Herbstreit emphasized the importance of utilizing social media alongside traditional media to reach a wide audience.

Herbstreit, who is a regular on ESPN’s “College GameDay,” interacts with college-aged fans on campuses across the country. He often brings his golden retriever, Peter, along for the visits, who has become a beloved mascot among fans. Herbstreit enjoys connecting with fans and taking photos with them during his campus visits.

While Herbstreit may not need to facilitate an AT&T “Clutch Call” himself, he is more than willing to assist if needed. With a son attending the University of Michigan, Herbstreit understands the importance of staying connected with loved ones and believes it is essential for athletes to have that opportunity as well.