A groundbreaking new study has challenged a long-standing theory about the evolution of language by demonstrating that baby chicks exhibit the same sound-shape associations as humans. The phenomenon, known as the bouba-kiki effect, suggests that there may be deep evolutionary roots to the way we connect sounds with shapes.
The study, published in Science, was conducted by Maria Loconsole and her team at the University of Padua in Italy. They tested newborn chicks by exposing them to two different shapes—a round, flower-like form, and a spiky blotch—while playing recordings of humans saying either “bouba” or “kiki.” The researchers observed that the chicks consistently approached the round shape when they heard “bouba” and the spiky shape when they heard “kiki.”
What makes this study particularly fascinating is that it suggests that the bouba-kiki effect is not unique to humans. The fact that baby chicks, which share a common ancestor with humans from 300 million years ago, also exhibit this association between sounds and shapes challenges previous assumptions about the origins of language.
According to linguist Aleksandra Ćwiek, who was not involved in the study, the findings are “mind-blowing” and suggest that the bouba-kiki effect may be more deeply ingrained in our cognitive processes than previously thought. Previous research has shown that the bouba-kiki effect is cross-cultural and even extends to infants who have not yet learned to speak.
The implications of this study go beyond language evolution. It suggests that the ability to connect senses, such as sound and shape, may be a fundamental aspect of cognition that predates language. While one theory posits that the bouba-kiki effect is related to the physical properties of objects, such as the sounds they produce when they move, further research is needed to fully understand the underlying mechanisms.
Overall, this study challenges our understanding of how language evolved and highlights the importance of studying animal cognition to gain insights into the origins of human behavior and communication. The bouba-kiki effect may be just one piece of the puzzle in unraveling the complex relationship between sound, shape, and meaning in the natural world. In a recent interview, linguistics expert Loconsole made a thought-provoking statement about the uniqueness of language in humans. He emphasized that just because language is exclusive to humans, it does not necessarily mean that the ability to use language is also unique to our species.
This statement challenges the conventional wisdom that language is a defining characteristic of human beings. Loconsole suggests that the origins of language may not be as exclusive to humans as previously thought. This raises intriguing questions about the evolution of language and its potential presence in other species.
As we ponder the implications of Loconsole’s insights, it becomes clear that the study of language and communication is a complex and multifaceted field. It is essential for researchers to explore the origins of language and its development across different species to gain a deeper understanding of this fundamental aspect of human cognition.
In light of these discussions, it is crucial for us to stand up for science and support institutions like Scientific American that are dedicated to advancing knowledge and promoting critical thinking. Scientific American has been a beacon of scientific inquiry for over 180 years, providing valuable insights and analysis on a wide range of topics.
By subscribing to Scientific American, you are not only gaining access to essential news and cutting-edge research, but you are also contributing to the support of scientific endeavors and the dissemination of knowledge. In a time when the value of science is often overlooked, it is more important than ever to champion the importance of scientific discovery and innovation.
In conclusion, let us heed Loconsole’s words and continue to explore the mysteries of language and communication with an open mind. By supporting organizations like Scientific American, we can ensure that the pursuit of knowledge and understanding remains at the forefront of our society. Join us in standing up for science and embracing the wonders of the natural world.

