Ben Affleck’s Shocking Business Move: Netflix Acquires InterPositive
Netflix has made headlines with the recent acquisition of InterPositive, a technology company founded by actor Ben Affleck. While the terms of the buy-up have not been disclosed, Netflix has confirmed that the entire 16-person InterPositive team will join the streaming giant as part of the deal.
In addition to bringing on board the team of engineers, researchers, and creatives, Affleck will also serve as a senior adviser to Netflix, offering guidance on the development of the technology. Netflix has stated that the intention is to provide access to InterPositive’s tools to its creative partners, rather than selling the technology commercially.
In a video shared by Netflix alongside the acquisition announcement, Affleck emphasized that the technology is designed to support filmmakers, not replace them. He explained, “It’s not about text-prompting or generating something from nothing. AI, people mostly think of it as making something from nothing: ‘I’m gonna type something into a computer, and it’s gonna give me a movie’. That’s not what this is.”
InterPositive’s system works by creating an AI model using footage from an existing production. This model can then be utilized in post-production to assist with tasks such as color grading, relighting shots, and adding visual effects. Netflix has highlighted that these tools were developed to empower filmmakers and enhance the creative process, rather than automate it.
