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American Focus > Blog > Tech and Science > Can we stop big tech from controlling the internet with AI agents?
Tech and Science

Can we stop big tech from controlling the internet with AI agents?

Last updated: June 11, 2025 10:20 am
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Can we stop big tech from controlling the internet with AI agents?
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The future of the internet is at a crossroads, with AI firms pushing for a new era of digital communication dominated by autonomous AI agents. These AI agents, software programs that can browse the web and interact with websites on behalf of users, are seen as the next evolution of online services. However, getting them to work seamlessly is proving to be a challenge.

To address this issue, various solutions have been proposed by different companies. Anthropic, the company behind the Claude chatbot, has developed the Model Context Protocol (MCP), while Google has introduced its own Agent2Agent (A2A) protocol. These protocols aim to standardize how AI models connect to data sources and tools, enabling them to communicate and collaborate more effectively.

While these protocols offer promising solutions, there are concerns about the potential for them to create digital silos controlled by large tech companies. To address this, grassroots researchers like Gaowei Chang are advocating for open-source and non-industry-led alternatives. Chang’s Agent Network Protocol (ANP) aims to ensure that AI agents can communicate with each other without the need for central authority, promoting a more open and decentralized internet.

Catherine Flick, a researcher at the University of Staffordshire, supports the development of alternative protocols for agentic AI. She believes that without such alternatives, tech companies could create walled gardens that limit user choice and innovation. Flick emphasizes the importance of democratizing the internet and ensuring that the future of AI belongs to everyone, not just a few companies.

On the other hand, proponents of protocols like MCP and A2A, such as Rao Surapaneni from Google Cloud and Theo Chu from Anthropic, argue that their protocols are designed to benefit everyone. They believe that open-source approaches can prevent fragmentation and vendor lock-in, ultimately creating a more valuable ecosystem for all users.

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As the debate over AI protocols continues, the World Wide Web Consortium (W3C) standards organization is working to develop industry-wide technical standards in collaboration with various stakeholders. While the timeline for this collaboration is still uncertain, the goal is to ensure that the future of AI on the internet remains open, inclusive, and accessible to all. In the world of blockchain technology, the focus has always been on the development and growth of the entire agent ecosystem. While there may be competition between different protocols, what truly matters is the overall health and success of the ecosystem as a whole.

The ultimate goal is not for any specific protocol to come out as the sole victor, but rather to see a thriving and diverse range of protocols coexisting and complementing each other. This approach ensures that innovation is constantly encouraged and that users have a variety of options to choose from.

By prioritizing the healthy development of the entire agent ecosystem, we can create a more robust and resilient blockchain industry. This means supporting not only the major players in the space, but also nurturing smaller projects and startups that have the potential to make a significant impact.

Collaboration and cooperation are key in this ecosystem, as different protocols can learn from each other and work together to address common challenges. By focusing on the bigger picture and putting the needs of the ecosystem first, we can create a more sustainable and inclusive environment for all participants.

In conclusion, while competition between protocols is natural, what truly matters is the overall health and success of the entire agent ecosystem. By working together and supporting each other, we can ensure that the blockchain industry continues to grow and evolve in a positive direction.

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