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American Focus > Blog > Tech and Science > Cerebras-Perplexity deal targets $100B search market with ultra-fast AI
Tech and Science

Cerebras-Perplexity deal targets $100B search market with ultra-fast AI

Last updated: February 13, 2025 11:03 pm
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Cerebras-Perplexity deal targets 0B search market with ultra-fast AI
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Cerebras Systems and Perplexity AI have recently teamed up to revolutionize the world of search engines. This groundbreaking partnership aims to provide users with lightning-fast AI-powered search results, setting a new standard for speed and efficiency in the industry.

The collaboration between Cerebras and Perplexity revolves around Perplexity’s innovative Sonar model, which operates on Cerebras’s specialized AI chips at an impressive rate of 1,200 tokens per second. This cutting-edge technology, built on Meta’s Llama 3.3 70B foundation, represents a significant leap forward in AI search capabilities, offering users an AI-first search experience like never before.

Denis Yarats, CTO of Perplexity, expressed his excitement about the partnership, stating that Cerebras’s advanced AI inference infrastructure played a crucial role in bringing Sonar to life. The speed and efficiency achieved through this collaboration have set a new standard for AI search systems.

The timing of this partnership is significant, coinciding with Cerebras’s recent success with its DeepSeek implementation, which showcased speeds 57 times faster than traditional GPU-based solutions. By leveraging this momentum, Cerebras aims to establish itself as a leader in high-speed AI inference technology.

Internal testing conducted by Perplexity has shown that Sonar surpasses other models in terms of user satisfaction metrics and factuality scores. With impressive performance metrics and unmatched speed, Sonar has the potential to reshape the landscape of AI search technology.

The partnership between Cerebras and Perplexity highlights a growing trend in the AI industry, where companies are turning to specialized hardware to gain a competitive edge. Cerebras CEO Andrew Feldman believes that advancements in specialized hardware expand the market rather than narrow it, challenging traditional search providers and AI companies to rethink their hardware strategies.

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While the performance benefits of specialized AI chips are undeniable, questions remain about scalability and cost-effectiveness compared to traditional GPU-based solutions. Cerebras faces the task of convincing customers that the advantages of their technology justify any potential premium pricing.

In a competitive AI search market focused on speed and accuracy, the partnership between Cerebras and Perplexity positions both companies as key players in the enterprise search sector. Perplexity plans to roll out Sonar to Pro users initially, with broader availability planned for the near future. The financial terms of the partnership were not disclosed, underscoring the strategic nature of this collaboration in reshaping the future of AI-powered search engines.

Overall, Cerebras Systems and Perplexity AI’s partnership marks a significant milestone in the evolution of AI search technology, offering users unparalleled speed and efficiency in accessing information. With specialized hardware at the forefront of innovation, the industry is poised for a new era of AI-powered search experiences.

TAGGED:100BCerebrasPerplexitydealmarketSearchtargetsUltrafast
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