Chinese automakers have made significant strides in Southeast Asia, reporting strong sales growth in key markets such as Thailand, Indonesia, Malaysia, and the Philippines. According to preliminary data released by local industry sources, Chinese automakers saw a surge in combined deliveries in these four countries, reaching over 377,450 units in 2025, up from 193,510 in 2024.
The overall sales in these markets totaled 2.71 million units last year, with Chinese automakers doubling their market share to 14%, up from 7% in 2024. This growth came at the expense of underperforming Japanese automakers like Honda, Nissan, and Daihatsu.
Thailand emerged as the largest market for Chinese brands in Southeast Asia, with over 140,000 sales accounting for 23% of total vehicle sales. Indonesia followed as the second-largest market for Chinese automakers, with over 128,000 sales and a market share of 16%. Malaysia recorded 59,990 units sold (7%), while the Philippines saw 48,960 units sold (11%).
The surge in sales for Chinese automakers in the region can be attributed to the increasing demand for battery electric vehicles (BEVs). Chinese automakers have dominated the global BEV market in recent years, and in Southeast Asia, BEV sales in the four markets surveyed rose by 105% to an estimated 264,000 units in 2025. Chinese automakers accounted for roughly 90% of these sales.
Government incentives, such as tax discounts for consumers and investment incentives for manufacturers, have played a significant role in driving BEV demand in the region. While some markets reduced incentives at the beginning of 2026, Chinese automakers have already established strong dealer networks and localized production in these markets.
The top three automotive groups, including BYD, Chery, and SAIC Motor, accounted for almost 76% of Chinese vehicle sales in the region last year. BYD and its Denza sub-brand were the largest Chinese automotive group in Southeast Asia, with sales surging by 146% to almost 140,000 units. SAIC Motor and Chery also saw significant growth in the region, with sales rising by 37% and doubling, respectively.
Other key players reporting strong growth in the region include Great Wall Motors (GWM) and GAC Group, with sales surging by 180% and 136%, respectively.
In conclusion, Chinese automakers have strengthened their presence in Southeast Asia, capitalizing on the rising demand for electric vehicles and government incentives. The region has become a key market for Chinese brands, and with the continued focus on localization and product diversification, their growth trajectory is expected to continue in the coming years.
