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American Focus > Blog > Economy > Could Buying Rivian Automotive Stock Today Set You Up for Life?
Economy

Could Buying Rivian Automotive Stock Today Set You Up for Life?

Last updated: October 19, 2024 9:28 pm
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Could Buying Rivian Automotive Stock Today Set You Up for Life?
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Rivian Automotive (NASDAQ: RIVN) made headlines when it attracted a stampede of bulls with its IPO on Nov. 9, 2021. The electric vehicle (EV) maker went public at $78 per share, and its stock opened at $106.75 before soaring to a record high of $172.01 just a week later. At that peak, Rivian’s market cap reached a staggering $153 billion, making it briefly more valuable than industry giants like Ford and General Motors.

However, the euphoria surrounding Rivian was short-lived. The stock has since plummeted to around $10 per share, giving the company a more modest market cap of $10 billion. This significant drop can be attributed to a variety of factors, including slowing growth, substantial losses, and the bursting of the meme stock bubble. Additionally, Ford abandoned plans to co-develop an electric pickup with Rivian and significantly reduced its stake in the company.

Despite these challenges, there may still be potential for Rivian to bounce back. The company currently produces three models of vehicles, including the R1T pickup, the R1S SUV, and a custom delivery van for Amazon. While it fell short of its production targets in 2022 due to supply chain constraints and market headwinds, Rivian managed to ramp up production in 2023 and deliver over 50,000 vehicles.

Looking ahead, Rivian aims to introduce new models, expand its production capacity, and fulfill Amazon’s order for 100,000 electric delivery vans. A recent joint venture with Volkswagen, which includes a significant investment from the German automaker, could provide the necessary resources for Rivian to achieve its growth objectives.

However, challenges remain, including ongoing supply chain disruptions, fierce competition in the EV market, and the need to demonstrate sustained profitability. While Rivian’s stock may appeal to value-seeking investors due to its low price-to-sales ratio, there is also significant risk involved. The company’s future success will depend on its ability to scale up production, reduce losses, and navigate a rapidly evolving industry landscape.

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In conclusion, investing in Rivian at its current valuation could offer significant long-term potential, but it also carries inherent risks. As the company continues to navigate its path to growth and profitability, investors should carefully assess the evolving dynamics of the EV market and Rivian’s ability to execute on its strategic initiatives.

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