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American Focus > Blog > Economy > Crypto gains foothold in Bolivia as small businesses seek currency alternatives
Economy

Crypto gains foothold in Bolivia as small businesses seek currency alternatives

Last updated: June 27, 2025 1:25 pm
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Crypto gains foothold in Bolivia as small businesses seek currency alternatives
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Bolivia, a country facing a severe economic crisis, has seen a surge in the use of cryptocurrencies as a means to protect against the depreciation of the boliviano. In the bustling shopping district of Cochabamba, ATMs now allow shoppers to exchange coins for digital assets, beauty salons offer discounts for Bitcoin payments, and even fried chicken can be purchased using Binance accounts.

With dwindling reserves of dollars, soaring inflation rates, and fuel shortages leading to long queues at gas stations, Bolivians are turning to cryptocurrencies like Bitcoin and stablecoins like Tether as a safe haven for their savings. Despite the government’s previous ban on cryptocurrency, recent data from the central bank shows a notable increase in digital asset transactions, with analysts estimating a further rise in the coming months.

Mauricio Torrelio from the Bolivian Blockchain Chamber noted that Bolivia’s adoption of cryptocurrencies is on par with countries like Argentina and Venezuela, although the size of the market still lags behind its neighbors. Popular platforms like Binance have gained traction in the country due to their low fees and peer-to-peer trading options, offering Bolivians a way to diversify their assets amidst the economic turmoil.

In Cochabamba, businesses like Pablo Unzueta’s steakhouse Bros are embracing cryptocurrencies, allowing customers to pay through Binance accounts or purchase Bitcoin using ATMs linked to Blink, a crypto wallet developed in El Salvador. Unzueta sees this as an innovative way for the city to adapt to the changing financial landscape and provide alternative payment options in the absence of stable currency reserves.

Carla Jones, a local spa and salon owner, has also joined the crypto trend by offering discounts to customers who pay with digital assets. This not only attracts a younger clientele but also serves as a safeguard for her savings amid the economic uncertainty facing the country.

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While some see cryptocurrencies as a solution to Bolivia’s economic woes, others remain cautious. Former central bank head Jose Gabriel Espinoza warned that the growing reliance on digital assets may not signify stability but rather a reflection of households’ diminishing purchasing power. Peter Howson, an assistant professor in international development, highlighted the risks associated with crypto investments, especially for vulnerable populations who may be lured into speculative ventures.

Despite the mixed opinions, Bitcoin enthusiast Andree Canelas believes in the long-term potential of cryptocurrencies as a store of value. With more Bolivians realizing the risks of holding onto bolivianos, Canelas sees digital assets as a viable alternative for preserving capital in a volatile economic environment.

As Bolivia grapples with its economic challenges, the growing acceptance of cryptocurrencies in everyday transactions reflects a shifting financial landscape in the country. Whether this trend will lead to long-term stability or further economic uncertainty remains to be seen.

TAGGED:alternativesBoliviabusinessesCryptoCurrencyFootholdGainsseekSmall
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