Denise Parkinson has been appointed to a senior international business role at Variety, where she will oversee the development and marketing strategies across global markets.
Operating from London, Parkinson brings a wealth of experience in entertainment and media marketing and sales. In her new position, she will lead Variety’s expanding For Your Consideration (FYC) initiatives in the U.K. as well as other international markets. She will report directly to Dea Lawrence, Variety’s chief operating and marketing officer.
“Denise Parkinson’s extensive industry connections, combined with her expertise in sales and marketing, position her as an invaluable asset for Variety in enhancing our presence in international territories, especially concerning our FYC Awards business,” Lawrence stated. “We are excited for her dynamic energy and innovative approach as we continue to build our global team amidst a rapidly evolving market landscape.”
Prior to joining Variety, Parkinson served as Vice President of business development and client solutions at Allied Global Marketing, collaborating with leading film studios, festivals, and prominent streaming platforms. Her diverse portfolio includes working with esteemed brands such as Artificial Eye/Curzon, Bauer Media, Disney/ABC/ESPN, Yahoo, The Telegraph, and One Football. Additionally, she has played a pivotal role in shaping conference programming for Mipcom and MipTV, as well as at renowned festivals like Cannes, Rome, and Monte Carlo. She launched her career in marketing at Palace Pictures, an independent production and distribution company.
“Joining the esteemed team at Variety is both an honor and an exciting opportunity,” said Parkinson. “I look forward to contributing to Variety’s global growth and transformation. Personally, I have always regarded Variety as my most trusted source for entertainment news—its insights inspire and entertain me daily.”
Parkinson is a dedicated member of BAFTA and serves as a Vice Patron of the Film and TV Charity. She is also a non-executive director at London’s historic Regent Street Cinema and contributes as a patron and non-executive at the TVE Global Sustainability Awards in Film.
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