Etro’s Men’s Collection: A Quiet Sophistication
Etro took a departure from their usual grand fashion shows this season, opting instead for a more subdued presentation in a showroom setting. The men’s collection was displayed on mannequins, designed by the in-house team, and stayed true to the brand’s iconic paisley prints without straying into new territory.
Derived from an archival pochette, the motifs were reimagined on fluid silk shirts, lightweight knitted blousons, and the brand’s signature pajama sets paired with matching kimono robes, adding a touch of worldly elegance to the collection.
Ornate prints were seamlessly integrated into a more grounded menswear aesthetic, showcasing a deliberate balance between Etro’s decorative flair and practicality. Soft-tailored suits, relaxed silhouettes, and a focus on timeless wearability served as the foundation of the collection, offering a refined contrast to the brand’s usual bold aesthetic.
This season, Etro showcased a sense of restraint. The vibrant prints, typically the focal point of their collections, took on a supporting role, allowing the collection to exude a refined and composed sophistication. It was less about being a “flamboyant wanderer” and more about embodying the essence of a gentleman with a busy schedule filled with boardroom meetings and dinner reservations.
