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American Focus > Blog > Economy > EU to launch age-check app as pressure builds on Big Tech
Economy

EU to launch age-check app as pressure builds on Big Tech

Last updated: May 30, 2025 12:55 am
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EU to launch age-check app as pressure builds on Big Tech
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The European Union is set to launch a new age verification app in July, aimed at enhancing the enforcement of rules that require online platforms to safeguard minors online. This app, a precursor to the EU’s digital identity wallet scheduled for 2026, will enable users to verify their age without divulging personal information to the platforms they access.

While the EU has not yet mandated a single age-verification requirement for online platforms, it has imposed legal obligations on sites that cater to minors or host explicit or harmful content. The introduction of an EU age-verification app could empower the EU to take a more stringent enforcement stance against platforms that it deems insufficient in assessing and managing risks.

Henna Virkkunen, the EU’s tech chief, emphasized the importance of prioritizing the protection of minors. She expressed the expectation for social media giants to exert more effort in this regard. Virkkunen urged tech companies to proactively implement robust measures to shield children, rather than waiting for governmental interventions that could result in varying regulatory frameworks worldwide.

Brussels is also advocating for additional measures, such as setting children’s accounts as private by default to mitigate risks of unwanted contact by strangers and curbing addictive platform designs. Meta and TikTok are currently under scrutiny for their potentially addictive user interfaces and the “rabbit-hole effects” they may induce. Failure to comply with EU regulations could lead to fines for these companies.

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The European Commission recently announced investigations into four major adult content websites—Pornhub, Stripchat, XNXX, and XVideos—due to concerns that their age verification measures do not adequately safeguard minors. Some European countries are pushing for a standardized EU-wide minimum age for social media access, although Virkkunen acknowledged the challenges in reaching a consensus due to the diverse services and cultures across EU nations.

Despite tensions over digital regulations between the EU and the US, child protection remains an area of agreement. Virkkunen highlighted discussions with Big Tech executives and US officials during a recent trip to Washington, emphasizing the shared priority of safeguarding minors online.

In conclusion, the EU’s initiatives to enhance age verification and child protection measures reflect a concerted effort to address online risks and promote a safer digital environment for all users. Stay informed with the latest updates on this crucial issue by unlocking the Editor’s Digest for free.

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