Private equity firm Everstone Capital is making waves in the digital experience optimization space by merging India’s Wingify and France’s AB Tasty to create a powerhouse with over $100 million in annual revenue. This strategic move comes just a year after Everstone acquired a controlling stake in Wingify for $200 million.
The combined entity will cater to over 4,000 customers worldwide, with a strong presence in the U.S. and Europe. The leadership team will be helmed by Wingify co-founder Sparsh Gupta as CEO, while Everstone will retain its position as the largest institutional shareholder.
As the demand for integrated digital experience platforms grows, the merger of Wingify and AB Tasty aims to provide a seamless solution for enterprises looking to deploy AI-driven marketing strategies. The focus will be on enhancing AI capabilities while maintaining a top-notch customer experience.
This collaboration will see a blend of talent from both organizations, with key roles assigned to leaders from Wingify and AB Tasty. The executive team will work towards expanding the platform’s offerings and enhancing its overall value proposition.
Both Wingify and AB Tasty have been profitable entities, and the merger is geared towards platform enhancement rather than cost-cutting measures. With close to 800 employees spread across 11 global offices, the merged company will be headquartered in New Delhi.
Wingify, founded in 2010, gained prominence with its flagship product VWO, which helps businesses optimize online conversion rates through A/B testing. Everstone’s acquisition of Wingify in 2025 paved the way for this strategic merger with AB Tasty.
AB Tasty, established in 2014 and based in Paris, specializes in experimentation and personalization software for over 1,000 brands. The combined company will now compete alongside industry giants like Optimizely and Adobe, expanding its reach in Europe and bolstering its product suite.
This merger reflects a broader trend of consolidation in the enterprise software space, driven by private equity firms seeking to create scaled platforms with AI capabilities. With Everstone retaining majority control and board rights, the combined entity is poised for growth and innovation in the digital experience optimization market.
In conclusion, the merger of Wingify and AB Tasty marks a significant milestone in the digital experience optimization landscape, offering a robust platform for enterprises seeking advanced AI-driven solutions. With a focus on customer experience and platform expansion, this collaboration sets the stage for future growth and innovation in the industry. The impact of climate change on marine life is becoming increasingly evident as the world’s oceans continue to warm. Rising sea temperatures, ocean acidification, and changes in ocean circulation patterns are all contributing to the decline of marine species and ecosystems.
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