Prince William’s venture into lifestyle content leaves Meghan Markle unsettled.
Sept. 29 2025, Updated 7:37 p.m. ET
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William Reflects in Apple TV+ Sit-Down
Prince William welcomes Eugene Levy to Windsor Castle for Apple TV.
During the episode, William greeted Levy on a scooter before guiding him through the estate, concluding with a drink in a pub where he discussed the challenges faced over the past year.
“I would say 2024 was the most challenging year of my life,” William shared. “Life tends to test us, and overcoming these obstacles is what defines us.”
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A Strategic Entry into Lifestyle Programming
Sources reveal William’s move into lifestyle content as a strategic long-term plan.
Sources disclose that this isn’t a fleeting endeavor; William has recognized the lucrative potential of lifestyle content as a means of connecting with audiences beyond the royal family’s traditional audience.
“He perceives immense value in sharing his genuine journey while maintaining a polished image,” an insider stated. “This is merely the initial stage of a broader strategy.”
Another insider noted William’s decision to feature Levy on a global streaming service was intentional, underscoring his desire to enter the lifestyle sector while avoiding direct comparisons to others. It’s apparent that he’s eager to engage with this new landscape.”
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Meghan Marks ‘Anger’ Over Strategic Timing
Meghan Markle is reportedly furious about William’s move into lifestyle content.
This development has incited frustration in California, where Meghan, 43, has been unveiling her own lifestyle brand and content partnerships, notably with Netflix.
Friends close to the Duchess of Sussex express that she is “livid,” feeling that her brother-in-law is usurping her space and efforts.
A source stated: “Meghan perceives this action as a form of revenge. Recently launching her own lifestyle content with Netflix, she suddenly finds William promoting his personal narrative on Apple TV+.”
Moreover, “She is furious that William’s interview with Eugene Levy has garnered a warmer reception than her own productions. It feels as if he’s attempting to eclipse her success.”
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Palace aides describe the recent sit-down as a preliminary trial for William’s new media strategy.
This marks a significant moment for William as he openly discusses the pressures he has encountered recently, including the health struggles faced by both King Charles and Kate Middleton, 43.
Palace representatives have labeled this session as a “test run” of the prince’s revamped media approach.
A royal insider remarked: “William is aware that he can’t remain on the sidelines of contemporary media. Venturing into lifestyle content is a method of influence he wishes to utilize. For him, it’s essential to craft his narrative while remaining relatable on a global scale.”
The choice of Levy, a star known for his role in Schitt’s Creek, is viewed as a strategic effort to engage viewers in North America.
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