goGLOW, a luxury sunless tanning and skincare brand, has taken the San Fernando Valley by storm with its recent opening in Sherman Oaks. The buzz surrounding this new beauty spot is palpable, with appointments booking out and memberships flying off the shelves. What sets goGLOW apart from other spray tan places is its focus on skincare first and foremost.
The grand opening of the Sherman Oaks location was a star-studded affair, with “Real Housewives of Beverly Hills” star Brandi Glanville hosting the event. Glowing herself, Glanville praised goGLOW for its commitment to skincare, calling it “beauty with a purpose.” Since the launch, goGLOW Sherman Oaks has become the talk of the town, with locals raving about their experiences at the studio.
Founder and CEO Melanie Richards flew in for the grand opening, introducing the brand to Los Angeles personally. The studio is run by local franchise owner Dave Spare, who ensures that every client receives a customized experience tailored to their skin tone and needs. The solutions used at goGLOW are proprietary, vegan, paraben-free, and infused with antioxidants and botanicals, promising a streak-free, odor-free, and natural-looking tan.
Clients at goGLOW can choose between traditional and rapid tanning options, with VIP and Elite membership tiers available for those looking for extra perks. The studio also offers a range of skincare products designed to extend the life of the tan and protect the skin between sessions. The Glow Artists at goGLOW go above and beyond, coaching clients on prep, maintenance, and long-term skin health.
Melanie Richards’ journey from probation officer to beauty mogul is a testament to the brand’s dedication to care, safety, and confidence. What started as a mobile side hustle has now grown into a national franchise operation, with plans to open more studios across California. The brand’s air-filtration tanning equipment sets it apart from the competition, ensuring a safe and clean environment for every session.
Los Angeles, a city obsessed with all things glow, has found its new go-to spot for healthy and radiant skin. goGLOW’s unique approach to sunless tanning as a skincare ritual rather than a cosmetic shortcut has resonated with Angelenos looking for a more holistic beauty experience. With a West Hollywood location on the horizon, goGLOW is poised to become the go-to destination for those seeking a sun-kissed glow with a focus on skin health.
