1:27 PM PDT · September 22, 2025
In a move to enhance user experience, Meta has officially announced the integration of an AI assistant into Facebook Dating.
This innovative chatbot aims to assist users in finding potential matches that align more closely with their specified preferences. For instance, users can engage with the AI to seek out specific demographics, such as requesting “a Brooklyn girl in tech,” or asking it to optimize their profiles.
The company has also introduced a dynamic feature termed Meet Cute. This feature is designed to combat “swipe fatigue” by providing users with a surprise match each week, selected through a sophisticated algorithm.
According to Meta, there has been a notable 10% year-on-year growth in Facebook Dating matches among adults aged 18 to 29, with hundreds of thousands of users in this demographic creating profiles each month. While the growth is promising, it remains modest in comparison to leading competitors like Tinder, which boasts around 50 million daily active users, and Hinge with about 10 million daily active users.
The integration of AI features has quickly become standard within mainstream dating platforms. Several emerging apps, including Sitch, have attempted to set themselves apart by incorporating these technologies.
Match Group, which oversees popular dating apps such as Tinder and Hinge, has partnered with OpenAI in a significant deal aimed at enhancing its AI capabilities, as part of a broader investment of over $20 million in AI technology. This is a bold step, especially considering the financial challenges that Match Group has faced, including a dramatic 68% decline in its stock value over the past five years.
So far, this investment has birthed features like an AI photo selector, which examines users’ camera rolls to recommend the best profile pictures, alongside AI-powered matching. Hinge has also launched a feature that helps users enhance their responses to profile prompts using AI.
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Similarly, Bumble has embraced AI functionalities, and its founder, Whitney Wolfe Herd, sparked intrigue last year by proposing the concept of future personal “AI concierges” that could facilitate dates between the AI avatars of users to measure compatibility.
Amanda Silberling is a senior writer at TechCrunch, specializing in the intersection of technology and cultural dynamics. Her writing also appears in various prominent publications, including Polygon, MTV, the Kenyon Review, NPR, and Business Insider. Additionally, she co-hosts a podcast titled Wow If True, which delves into internet culture alongside science fiction author Isabel J. Kim. Before her tenure at TechCrunch, Amanda worked as a grassroots organizer, museum educator, and film festival coordinator, holding a B.A. in English from the University of Pennsylvania and serving as a Princeton in Asia Fellow in Laos.
For tips or inquiries, reach out via Signal, an encrypted messaging service, to @amanda.100. For all other communications, please contact her via email at amanda@techcrunch.com.
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