Summary created by Smart Answers AI
In summary:
- Tech Advisor reports that Google’s new Fitbit Air is experiencing widespread stock shortages across major retailers, with delivery delays up to two weeks.
- This £84.99 screenless fitness tracker appeals to users seeking distraction-free technology and costs significantly less than competitors like Whoop.
- The black Obsidian colorway faces particularly high demand, while some retailers offer Berry and Lavender models with next-day delivery options.
The launch of Google’s Fitbit Air has generated significant buzz, translating into high sales and resulting in stock shortages and delays at numerous retailers.
The pre-order phase saw the black Obsidian variant become a quick favorite, leading to backorders even before the official launch. Now, less than a week after hitting the market, the Fitbit Air is scarce in all color options, though we can assist if you wish to purchase one.
The Google Store, appearing to be the exclusive seller of the Fog color, reports a two-week shipping delay, with deliveries expected by 16-17 June at the time of writing.
Amazon UK faces similar delays for the Obsidian model, with the Lavender color facing an even longer wait until 30 June. In contrast, the Berry color is available for next-day delivery with Prime, albeit with a more niche appeal.
Currys faces a similar situation, with only the Berry model available while the Obsidian and Lavender options are unavailable.
John Lewis has both Berry and Lavender in stock online, but the black band remains elusive, and Very has no available stock for any model.
Thomas Deehan / Foundry
For those eager to get their hands on a Fitbit Air, Argos might be the best option, where you could pick it up from a nearby store the same day or shortly thereafter. Alternatively, next-day delivery is available for the Berry or Lavender colors, with a four-day wait for Obsidian.
If home delivery is your preference, Very offers all three colors with free click-and-collect options at locations like InPost lockers or £3.99 for home delivery.
Why is the Fitbit Air so popular?
While screenless fitness trackers are not new, the Fitbit Air stands out due to several factors.
First, it’s the first new Fitbit release in years, and despite Google’s ownership, the Fitbit brand remains a strong presence in the fitness tracker market.
Fitbit Air: 3 things to know before you buy
Thomas Deehan / Foundry
Additionally, the Fitbit Air is attractively priced at £84.99, making it significantly more affordable than competitors like Whoop, which requires a subscription fee for use.
The desire for distraction-free technology, often cheaper than alternatives like the Oura Ring 5, adds to its appeal.
The trend toward simpler fitness trackers has moved away from devices constantly reminding users to hit specific step counts, focusing instead on overall lifestyle integration.
It’s important to note that the cost of the Fitbit Air is not the only consideration. The Google Health app, which replaces the Fitbit app, includes a Premium subscription that supersedes Fitbit Premium.
While the software experience has been positive, accessing certain features like the AI-driven Google Health Coach requires a monthly or annual subscription. However, more casual users might find they can gather sufficient data without incurring this extra cost.
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