Fivetran, a leading automated data movement platform, has recently announced its acquisition of Census, a San Francisco-based company specializing in Reverse ETL, data activation, and operational analytics. This strategic move solidifies Fivetran’s position as the only fully managed platform that enables enterprises to transfer governed, automated, and real-time data across their entire stack—from source systems to data platforms and back into the business applications that drive decision-making.
The acquisition, which is being financed with a combination of cash and equity, marks a significant milestone for Fivetran. While the terms of the deal have not been disclosed, the completion of the acquisition is pending customary closing conditions. Fivetran’s CEO, George Fraser, expressed his excitement about the acquisition, stating that it addresses a long-standing need expressed by their strategic customers to action their data in real-time, not just centralize it in a warehouse. With Census onboard, Fivetran can now offer its customers the ability to move trusted, modeled data across their entire stack on a single, fully managed platform.
Founded in 2018, Census boasts a diverse customer base across various industries and employs over 50 professionals. As part of the acquisition, the Census team, including co-founder and CEO Boris Jabes, will join Fivetran to spearhead the company’s data activation strategy. This move significantly expands Fivetran’s connector offerings to over 900, covering a wide range of cloud apps, databases, data warehouses, and operational tools.
With the addition of Reverse ETL support, Fivetran now enables governed data movement in all directions across major warehouses, data lakes, and operational tools. This acquisition marks Fivetran’s third strategic acquisition, following its 2021 purchases of HVR and Teleport Data, which enhanced its data replication and change data capture capabilities. This news comes on the heels of Fivetran reaching over $300 million in annual recurring revenue and launching Hybrid Deployment, allowing enterprises to run pipelines in any environment on a single platform.
In conclusion, Fivetran’s acquisition of Census underscores its commitment to providing innovative solutions that empower enterprises to make real-time, AI-powered decisions at scale. This article was originally published by Verdict, a GlobalData-owned brand.
