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American Focus > Blog > Entertainment > Fremantle Launches Imaginae Studios to Create Content Using AI Tools
Entertainment

Fremantle Launches Imaginae Studios to Create Content Using AI Tools

Last updated: April 9, 2025 7:08 am
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Fremantle Launches Imaginae Studios to Create Content Using AI Tools
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Fremantle, a well-known production and distribution giant, has recently introduced Imaginae Studios, a groundbreaking label that will utilize artificial intelligence to push the boundaries of production and drive innovation in storytelling.

Imaginae Studios is set to leverage AI solutions, technologies, and tools to support the creative community and foster experimentation and vision. The label aims to provide opportunities for the next generation of creative talent by assembling a dedicated team of creatives passionate about pushing the boundaries of storytelling.

Andrea Scrosati, Fremantle’s group chief operating officer and CEO Europe, is leading the launch of this independent label. The creative team at Imaginae Studios will exclusively work within this new business venture.

Scrosati expressed his vision for Imaginae Studios, stating, “Our mission is to empower creatives with the best tools and support to deliver exceptional content to global audiences. AI presents new opportunities to transform ideas into compelling visual and audio content. The goal of Imaginae Studios is to bridge extraordinary human creativity with cutting-edge technology, creating a space where innovation meets experimentation.”

Fremantle emphasized its commitment to creative talents, ideas, and innovation with the launch of Imaginae Studios, aiming to deliver high-quality entertainment to audiences worldwide. The company also highlighted its adherence to strict intellectual property and compliance standards.

For creative individuals interested in joining this innovative venture, Fremantle encourages them to submit their CV and creative portfolio through the Imaginae Studios website.

Overall, Imaginae Studios represents Fremantle’s dedication to embracing technology and fostering creativity to create groundbreaking storytelling experiences for audiences globally.

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