Fremantle’s hit game “Hitster” is making waves in the entertainment industry, with its first format sales securing deals for a new music TV game show based on the popular party game. The game has already proven to be a top seller in Northern Europe, Spain, and Canada, and even made its way onto retailer charts in the U.S. and U.K.
The global expansion of “Hitster” has begun with commissions in various territories. Blue Circle, a Fremantle company based in Amsterdam, and NewBe will produce eight episodes for RTL4 in the Netherlands. In Germany, NewBe and UFA, a historic production powerhouse under Fremantle, will produce six episodes for RTL Deutschland. Additionally, Attraction and Productions Déferlantes in Canada will collaborate with Quebecor Content to produce two seasons of the show.
Following the success of the Netflix hit “Heartbreak High” reboot created by Fremantle Australia and NewBe, Fremantle Netherlands and NewBe have joined forces again to develop the “Hitster” TV format in collaboration with Jumbo Group. With international production and distribution rights, Fremantle has shared exclusive images from the set of “Hitster” with Variety.
The idea for “Hitster” originated from Stockholm-based Markus Carleson, who first played the game at a dinner party in 2019. The game involves two teams comprising individuals from different generations competing to place hit songs in chronological order. The format emphasizes the game’s addictive simplicity and instant playability, rewarding players’ instincts over expertise.
The TV show captures the essence of the original game, creating a high-energy game show filled with legendary tracks and lively performances. Designed to spark personal stories and nostalgia, “Hitster” aims to bring people together through music and entertainment. The set photo reveals a vibrant studio atmosphere, with presenters and contestants engaging in the music-filled competition.
Fremantle’s Director of Global Entertainment, Andrew Llinares, expressed excitement about bringing “Hitster” to international audiences and creating a fun and engaging experience for viewers. The collaboration between Fremantle, NewBe, and Jumbo Group has resulted in a global brand with cultural impact, resonating with audiences of all ages.
Jeroen Koopman, founder & CEO of NewBe, highlighted the success of “Hitster” as a global phenomenon and emphasized the importance of staying true to the original game experience in the TV adaptation. With a focus on preserving the heart and DNA of the brand, the team behind “Hitster” is dedicated to delivering an authentic and enjoyable television format for audiences worldwide.

