Exploring the American Riviera: Miami’s South Beach
“Miami News,” by William Norwich, was originally published in the April 1993 issue of Vogue.
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Miami’s South Beach has long been known as the American Riviera, a place where the hip and trendy flock to soak up the sun and enjoy the vibrant atmosphere. But South Beach is more than just a destination for the wealthy and elite. It’s a place where everyone can feel special, where freedom and creativity abound. Designer Gianni Versace describes it as a place where “everything is fresh, and the attitude is beautiful.”
Despite its reputation as a luxury destination, Miami Beach is surprisingly affordable. With options ranging from deluxe hotels to shabby chic accommodations, there’s something for every budget. You can still find charming beachfront properties for less than $30,000 and stylish clothing at local boutiques for under $500.
Artist Kenny Scharf, who relocated from New York to Miami Beach with his family, praises the city for its affordability and space. “I spend less here than I did in New York, and I have bedrooms, yards, bathrooms…I like that,” he says.
For those looking to experience Miami Beach on a budget, there’s plenty to see and do in just one day. Start your day at the Raleigh hotel, take a dip in the pool, and explore the vintage shops on Washington Avenue. Visit Findings for unique Miami designer pieces, stop by Club Body Tech for a workout, and browse Beach News for the latest in media and fashion.
When it comes to dining, South Beach may not be known for fine dining, but there are plenty of options to satisfy your cravings. Enjoy an orange instead of a fancy meal and embrace the Miami diet, where waiting for your food can help you shed a few pounds.
Whether you’re exploring the shops, lounging by the pool, or dancing the night away, Miami’s South Beach offers a unique blend of luxury and affordability. Embrace the freedom and creativity of this vibrant city and discover why it’s been a must-visit destination for decades.

