German Doner Kebab (GDK), a fast-casual gourmet kebab chain, is making moves to enter the Indian market in early 2026. CEO Simon Wallis shared in an interview with Reuters that the Scotland-based company has set a goal to achieve £1bn ($1.32bn) in global sales by 2030. India is a key component of this growth strategy, with Wallis citing the country’s expanding middle class and increasing protein consumption as factors that make it an attractive market for GDK.
With the backing of private equity firm True, GDK plans to expand its presence from 170 outlets in the UK, Europe, North America, and the Middle East to a total of 900 locations worldwide. The Indian launch will be facilitated through a master franchise agreement with GBC India, a bakery products supplier based in the Middle East.
In a strategic move to align with local preferences, GDK will focus on lamb instead of beef in its Indian menu, following in the footsteps of other international quick-service chains like McDonald’s and Burger King. Wallis also addressed previous comments made by his predecessor, Imran Sayeed, regarding a possible listing on the New York Stock Exchange within the next few years. However, Wallis emphasized that the current priority is reaching the £1bn sales target, with no immediate plans for a listing.
Looking ahead, GDK anticipates revenues to surpass £183m in 2025, up from £161m in 2024. As international foodservice brands like Little Caesars and Papa John’s International ramp up their expansion efforts in India, established players like Yum Brands’ KFC and Pizza Hut are experiencing a slowdown in sales as consumers tighten their spending habits. This shifting landscape presents an opportunity for newer and more disruptive brands like GDK to make their mark in the Indian market.
The original article, “German Doner Kebab targets India entry in 2026,” was initially published by Verdict Food Service. As GDK prepares for its entry into India, the company remains focused on its growth targets and delivering a unique dining experience to customers in the region.
