Gwyneth Paltrow and Apple Martin on Fashion Influences, Posing for Gap, and Playing Dress Up in Gwyneth’s Closet

In a delightful turn of events, Gwyneth Paltrow and her daughter, Apple Martin, are stepping beyond their previous collaboration—an impromptu fashion shoot for Paltrow’s lifestyle brand Goop—into a glamorous new venture with Gap.

This duo recently showcased their dynamic in front of the lens of acclaimed photographer Mario Sorrenti for the latest GapStudio campaign for Fall 2025. “I was so nervous; I really idolize him,” shares Martin about the shooting experience. Yet, her mother couldn’t be prouder, commending her daughter’s natural affinity for being in front of the camera. “She was incredibly poised and instinctive—seeing Mario’s enthusiasm for her was a real highlight for me,” Paltrow enthuses. Martin humorously responds, “I was trying my best! Mom, I’m glad you liked my performance.”

Paltrow’s connection to Zac Posen, Gap’s creative director, adds a personal touch to this campaign. “Zac has been a longtime friend; my best friend was his publicist back in our school days,” she reminisces. The prospect of working with Sorrenti was the cherry on top for both Paltrow and Martin, making it a memorable experience as they posed together for the first time. “I’m old school—it’s really about the photographer’s vision for me. Knowing that Mario would take our photograph was thrilling,” Paltrow remarks.

For Martin, who has her personal love for Gap—a brand she has loved since childhood—this collaboration felt particularly special. “Gap represents such a classic American style. It’s timeless and effortlessly cool,” she shares with enthusiasm.

The GapStudio campaign shoot adds to the list of already special mother-daughter experiences shared by Paltrow and Martin. Among these moments is their occasional treasure hunt through Paltrow’s impressive collection of fashion pieces, which includes iconic outfits, notably her various Oscar gowns. “She loves digging through my archives, especially my ’90s Calvin and Prada which there’s a ton of,” explains Paltrow. “Sometimes we have fun dressing up where she tries on my Oscar dresses—it’s a blast!” While Martin has yet to wear the notable pink Ralph Lauren gown that Paltrow donned during her Oscar-winning night for Shakespeare in Love, she has playfully slipped into a similar bubblegum skirt and bra top the brand kindly provided.