Merchandise holds a special place in the Bieber household, with the Rhode lipgloss phone case becoming a ubiquitous trend thanks to its popularity among celebrities and social media influencers. Justin Bieber himself has even referenced the iconic phone case in one of his songs, showcasing his own admiration for the power of merch in pop culture. The couple, Hailey and Justin, are no strangers to the world of merch, often incorporating pieces from their respective collections into their everyday outfits.
Recently, the couple was spotted in Palm Springs, making a coffee run at Vintage Coffee while graciously stopping to take photos with fans along the way. Hailey donned a vibrant Marty Supreme nylon jacket featuring the movie title and orange stars emblazoned across the chest. Paired with blue adidas track pants, black Skylrk mules, and oval Gucci sunglasses, Hailey’s outfit exuded a bold and graphic aesthetic that diverged from her usual preference for quiet luxury. Not to mention, she accessorized with her own signature lipgloss phone case, adding a personal touch to her look.
On the other hand, Justin opted for a Real Madrid Third Kit from the 2025/2026 season, showcasing his support for the iconic Spanish football club. Paired with black basketball shorts, a cap, sporty sunglasses, and his signature Skylrk mules, Justin’s outfit exuded a sporty and casual vibe that resonated with his personal style.
While Hailey and Justin occasionally dabble in the trend of matching couple outfits, they often prefer to express their individual styles. Hailey gravitates towards suave suiting, The Row ensembles, Saint Laurent leathers, and vintage Gucci pieces, while Justin prefers oversized silhouettes and pieces from his own brand, Skylrk.
The power of merch extends beyond just clothing and accessories, as seen in the case of Timothée Chalamet’s Marty Supreme collection. The actor was photographed wearing a pink jacket from his merch line, showcasing the influence of pop culture and celebrity endorsements in the world of fashion.
In a world where personal style is a form of self-expression, Hailey and Justin Bieber’s penchant for merch serves as a testament to the impact of fashion in shaping one’s identity. Whether it’s a lipgloss phone case or a sports jersey, merch has the ability to transcend trends and become a symbol of personal allegiance and style.
