Damson Madder, a popular fashion label, has been making strides in sustainability by hiring a head of sustainability to help the brand navigate its next phase. The brand is in constant communication with factories and is set to release its first sustainability impact report in April. This report will shed light on the brand’s production practices and help them evaluate and improve their sustainability efforts year-on-year.
With a strong community of brand fans and influencers, Damson Madder is not worried about losing consumer interest. The brand has successfully organized community pop-ups in various locations, including London and New York, which have been well-received by customers. Celebrity placements, such as Olivia Rodrigo wearing the Damson Madder Bora dress, have also contributed to the brand’s success, particularly in the US market.
Speaking of the US market, Damson Madder has seen significant growth in sales, with the US representing 25% of their direct-to-consumer business and 60% of wholesale. Despite challenges such as Trump’s trade tariffs, the brand has focused on expanding wholesale and utilizing paid ads to maintain a strong presence in the market. The brand’s upcoming plans include a West Coast activation in LA, with a focus on high summer fashion.
As Damson Madder continues to scale internationally, their biggest challenge remains maintaining their brand DNA and values. The brand is committed to going global without compromising on their vision, ensuring that they do not dilute their identity to cater to different markets. With a dedicated team and a clear focus on sustainability, Damson Madder is poised for further success in the fashion industry.
