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American Focus > Blog > Entertainment > How Netflix Used ‘Stranger Things’ to Boost ‘The First Shadow’ Sales
Entertainment

How Netflix Used ‘Stranger Things’ to Boost ‘The First Shadow’ Sales

Last updated: December 22, 2025 1:20 pm
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How Netflix Used ‘Stranger Things’ to Boost ‘The First Shadow’ Sales
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Fans were left in awe after a special surprise during the December 19 performance of “Stranger Things: The First Shadow” on Broadway. Jamie Campbell Bower, known for his role as Henry Creel/Vecna on the hit Netflix series, made a surprise cameo in the show’s epilogue, leaving the audience buzzing with excitement.

The momentous reveal occurred during the final scene of the play, where an older Henry Creel, portrayed by Louis McCartney, encounters a young Eleven at the iconic Rainbow Room location of Hawkins Lab in 1959. This connection directly links the Broadway prequel to the timeline of “Stranger Things,” adding a new layer to the beloved series.

In an interview with Variety prior to his Broadway debut, Bower expressed his dedication to portraying Henry Creel’s full humanity in his childhood, emphasizing the importance of fans experiencing and connecting with the character on a deeper level.

The surprise appearance by Bower was kept under strict embargo and was only revealed to a select group of reporters, sparking excitement and curiosity among fans of the show. Videos of Bower bowing on stage alongside the cast quickly circulated on social media, prompting calls for a streaming of the production on Netflix.

Netflix confirmed that Bower’s cameo was a one-time occurrence but acknowledged its lasting impact on fans and the show’s mythology. The Broadway production of “The First Shadow” has seen a surge in ticket sales following the release of the final season of “Stranger Things,” with audiences booking well into 2026.

“The First Shadow” expands the “Stranger Things” universe by delving into Henry Creel’s origin story, setting the stage for Vecna’s memories in the final season. The production’s focus on the small-town charm of Hawkins and its interconnected characters has resonated with fans, drawing them deeper into the show’s narrative.

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The play received acclaim at the Tony Awards, winning four trophies for best scenic design, lighting design, sound design, and a Special Tony Award for its illusions and technical effects team. The future of the production on Broadway remains uncertain, but with the release of the final episodes of “Stranger Things” approaching, the momentum shows no signs of slowing down.

As fans eagerly anticipate the conclusion of “Stranger Things,” “The First Shadow” continues to captivate audiences with its immersive storytelling and rich character development, solidifying its place in the hearts of fans worldwide. The Benefits of Practicing Mindfulness Meditation

In today’s fast-paced world, many people find themselves feeling overwhelmed, stressed, and anxious. With constant demands from work, family, and social commitments, it can be challenging to find time to relax and unwind. However, practicing mindfulness meditation can be a powerful tool for managing stress and improving overall well-being.

Mindfulness meditation involves paying attention to the present moment without judgment. It encourages individuals to focus on their thoughts, emotions, and sensations in a non-reactive way. By practicing mindfulness meditation regularly, individuals can cultivate a sense of inner peace and calm that can help them navigate the challenges of daily life.

One of the primary benefits of mindfulness meditation is its ability to reduce stress. Studies have shown that mindfulness meditation can lower levels of the stress hormone cortisol, leading to a decrease in anxiety and tension. By practicing mindfulness meditation, individuals can learn to respond to stressful situations with greater ease and resilience.

In addition to reducing stress, mindfulness meditation can also improve mental health. Research has shown that mindfulness meditation can help individuals manage symptoms of depression and anxiety. By developing a greater awareness of their thoughts and emotions, individuals can gain insight into the underlying causes of their mental health issues and develop healthier coping mechanisms.

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Furthermore, mindfulness meditation can enhance focus and concentration. By training the mind to stay present in the moment, individuals can improve their ability to pay attention and maintain focus on tasks. This can lead to increased productivity and efficiency in both work and personal life.

Another benefit of mindfulness meditation is its impact on physical health. Studies have shown that mindfulness meditation can lower blood pressure, reduce inflammation, and improve immune function. By practicing mindfulness meditation regularly, individuals can boost their overall health and well-being.

Overall, mindfulness meditation is a powerful practice that can have numerous benefits for both mental and physical health. By incorporating mindfulness meditation into their daily routine, individuals can experience greater peace of mind, improved focus, and enhanced overall well-being. So, if you’re feeling overwhelmed or stressed, consider giving mindfulness meditation a try – you may be surprised by the positive impact it can have on your life.

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